Braze Certified Marketer study guide
Braze Certified Marketer · Work through your exam, one topic at a time.
The Braze Certified Marketing Specialist is a Level 2, role-based credential in the Braze certification program. It was previously called the Braze Certified Marketer; the program renamed it on April 22, 2026, and the exam content did not change. The exam is listed at 90 minutes and $100 USD before state and local taxes, and it is intended to demonstrate that a candidate has both channel mastery and experience orchestration expertise. That places it above the entry-level Braze Certified Practitioner, which focuses on dashboard basics such as message creation, journeys, audience targeting, and reporting, and below the Level 3 strategy and technical expert exams. Topics on this exam: Channel Mastery and Experience Orchestration. The Braze Certified Marketer study guide has 2 sections and about 756 words.
01Channel Mastery: Choosing, Configuring, and Measuring Messaging Channels
Channel Mastery is about knowing how each Braze channel behaves, what it can and cannot do, and how to configure it so messages reach the right user in the right format. A candidate must understand the practical differences among push (iOS and Android), in-app messages, Content Cards, email, SMS/MMS, and webhooks. For each channel, know the delivery mechanics, the audience prerequisites, and the key performance metrics. Push requires an opted-in device and an operating system token; it is best for time-sensitive, short messages and is subject to OS-level throttling and permission.
377 words, about 2 min02Experience Orchestration: Journeys, Canvas, and Cross-Channel Logic
Experience Orchestration is about designing and reasoning through multi-step, cross-channel customer journeys. The core tool is Canvas, which lets you build a flow with entry rules, audience filters, message steps, delay steps, decision splits, and conversion events. A candidate must understand how entry criteria work, how users move through the canvas, and how timing, branching, and conversion tracking interact. Key concepts include entry audience and re-entry rules, delay and wait steps, decision splits based on attributes or events, and conversion events that measure outcomes.
379 words, about 2 min