CLEP Principles of Marketing case studies
CLEP Principles of Marketing · Put your knowledge to work in context.
The CLEP Principles of Marketing exam is one of the subject examinations offered through the College Board's College of Credit by Examination Program. Candidates use CLEP exams to demonstrate introductory college-level knowledge in a subject and, where a college accepts the exam, to earn credit rather than repeat a course. This exam is aimed at students who have completed an introductory marketing course, self-taught learners preparing independently, and adults returning to study who want to document what they already know. The content spans the standard introductory marketing curriculum: the marketing environment and the marketing mix, market segmentation, targeting and positioning, consumer and business buying behavior, product and service strategy, pricing strategy, distribution channels and retailing, promotion and integrated marketing communication, and marketing research and information systems. The CLEP Principles of Marketing case studies are 5 cases and about 3,104 words.
1Northfield Tea Co.: Cost Shock, Sugar Tax, and the Marketing Mix
is a regional producer of ready-to-drink iced tea with 48 million in annual sales, concentrated in four Upper Midwest states. In the past 18 months, aluminum can costs have risen 34%, and two of its four states have enacted excise taxes of 0.02 per ounce on sugar-sweetened beverages; a third state is debating a similar levy.
641 words, about 3 min2Lakeshore Urgent Care: Choosing a Primary Target
Lakeshore Urgent Care operates six clinics in a metro area of 900,000 people. Average visit revenue is 145; fixed costs per clinic are 1.1 million annually.
629 words, about 3 min3Calder Equipment: A Hospital RFP and the Buying Center
Calder Equipment supplies commercial combi ovens to independent restaurants and small chains through a dealer network. A 42-location regional hospital system has issued an RFP to standardize kitchen equipment across its cafeterias.
607 words, about 3 min4Meridian Components: Matching a Competitor's Price Cut
Meridian Components makes a proprietary hydraulic manifold sold to original equipment manufacturers at 220 per unit. Variable cost is 132; fixed costs are 4.2 million annually.
636 words, about 3 min5BrightPath Credit Union: Allocating a $600,000 IMC Budget
BrightPath Credit Union has 1.3 billion in assets and 11 branches. It has a 600,000 annual marketing budget and wants to grow checking accounts among adults aged 25–40.
591 words, about 3 min