CMP flashcards
CMP · Build recall with a focused review session.
32 cards. Read the term and the definition here. The deck at the top of this page is optional.
- SMART Objectives
- A goal-setting framework requiring objectives to be specific, measurable, achievable, relevant, and time-bound so that event success can be evaluated objectively.
- SWOT Analysis
- A planning tool that maps an organization's internal strengths and weaknesses against external opportunities and threats to inform event strategy and positioning.
- Needs Assessment
- A pre-planning process identifying the gap between an audience's current state and desired state, which establishes the basis for writing event objectives.
- Critical Path
- The longest sequence of dependent tasks in a project network; it sets the minimum project duration and carries zero float.
- Work Breakdown Structure
- A hierarchical decomposition of total project scope into manageable, deliverable-oriented work packages that can be estimated, scheduled, and assigned to owners.
- Float or Slack
- The amount of time a task can be delayed without delaying the project finish, calculated as late start minus early start.
- Three-Point Estimate
- A duration or cost estimate calculated as (optimistic + four times most likely + pessimistic) divided by six, weighting the most likely value most heavily.
- Fast-Tracking Versus Crashing
- Fast-tracking overlaps tasks to shorten duration and increases risk; crashing adds resources to shorten duration and increases cost.
- Risk Score
- Likelihood multiplied by impact, used to rank items in a risk register so that response effort goes to the highest-scoring exposures.
- Threat Response Strategies
- Four standard responses to a threat: avoid by changing the plan, mitigate by reducing likelihood or impact, transfer through insurance or contract, or accept and monitor.
- Force Majeure Clause
- A contract provision excusing a party from performance when unforeseeable events beyond its control, such as natural disasters, make performance impossible.
- Emergency Action Plan
- A documented life-safety procedure covering evacuation routes, assembly points, assigned roles, and communication, distinct from a business continuity plan.
- Break-Even Point
- The attendance or revenue level at which total revenue equals total cost, calculated as fixed costs divided by contribution margin per attendee.
- Return on Investment
- Net profit divided by total investment, expressed as a percentage, used to judge whether an event justified the money spent on it.
- Contingency Reserve
- A budgeted allowance, often a small percentage of total costs, held to cover identified risks and known unknowns and released only with approval.
- Budget Variance
- The difference between actual and budgeted amounts; an expense overrun is unfavorable and should trigger a corrective forecast.
- Tuckman's Stages
- Five predictable phases of team development - forming, storming, norming, performing, and adjourning - each requiring different leadership attention.
- Herzberg's Two Factors
- Hygiene factors such as pay and working conditions prevent dissatisfaction but do not motivate; motivators such as recognition and growth drive engagement.
- Job Description Versus Specification
- A job description lists duties and reporting lines, while a job specification lists the qualifications, skills, and experience a candidate must hold.
- Power/Interest Grid
- A matrix classifying stakeholders by influence and stake; high power with high interest groups are managed closely, low-low groups merely monitored.
- Stakeholder Analysis
- A process recording each stakeholder's needs, influence, current attitude, and planned engagement strategy so that outreach is deliberate rather than reactive.
- Stakeholder Engagement Levels
- A scale running from unaware through resistant, neutral, and supportive to leading, used to set the desired relationship with each stakeholder.
- Room Set Selection
- Theater suits passive audiences, rounds support discussion, classroom supports note-taking, and U-shape supports facilitation; usable capacity differs by set.
- Universal Design
- Designing the event so people with mobility, hearing, vision, dietary, or cognitive needs can participate fully without separate accommodation.
- Adult Learning Principles
- Adults learn best when content is relevant, problem-centered, and immediately applicable, so sessions should include practice and real application.
- Attrition Clause
- A contract term requiring the group to fill a minimum number of room nights or pay a penalty for the shortfall.
- Site Inspection
- A physical verification of function space, capacity, loading access, technology, and safety features before a venue is contracted.
- Room Block Cutoff Date
- The date after which the hotel releases unreserved rooms from the group block back into general inventory.
- AIDA Model
- A promotional sequence moving prospects through attention, interest, desire, and action, with messaging tailored to each successive stage.
- Cost per Acquisition
- Total campaign spend divided by the number of registrations attributed to that campaign, used to compare the efficiency of channels.
- Communication Plan
- A document specifying who sends what message, to which audience, through which channel, and when, including escalation paths.
- High-Context Culture
- A culture where meaning relies on relationships, tone, and situation rather than explicit wording, in contrast with low-context direct communication.