CMP case studies
CMP · Put your knowledge to work in context.
The Certified Meeting Professional (CMP) is a credential for business events professionals, administered by the Events Industry Council. It is intended for meeting and event practitioners who want a recognized standard of professional competence, whether they are advancing in their current role or moving into broader leadership. The CMP case studies are 5 cases and about 3,200 words.
1Cancel or Ride It Out: An F&B Minimum Meets a Soft Registration Year
You lead a three-day, 850-delegate conference contracted at a downtown hotel with a 96,000 food and beverage minimum, an 80% attrition clause on a 700 room-night block, and a cancellation schedule requiring 60% of total estimated revenue if cancelled now. Sixty days out, paid registration is 618 and tracking to 640–660 at a 795 average.
738 words, about 4 min2The Rain Plan That Only Holds 650
You are producing a 1,200-guest outdoor awards dinner in a tent on a waterfront lawn in mid-September, in a region that has seen three named storms in that month over the past decade. The tent seats 900; the contracted indoor backup ballroom holds 650 theater-style or 500 banquet.
652 words, about 3 min3The Sponsor Who Bought the Keynote
Your association's annual conference draws 1,900 attendees and 1.6 million in revenue. A platinum sponsor paying 180,000 holds a signed contract clause promising "a 20-minute product presentation in a general session." The conference offers 14 sessions for continuing-education credit, and the accrediting body's rules bar promotional content in any credited session.
586 words, about 3 min4Ceiling Height, Freight Elevators, and $34,000 of Scaffolding
A technology client is choosing between two venues for a 1,400-attendee, three-day user conference. The general session is 1,200 theater-style with a 40-foot stage, a 20-foot × 40-foot LED wall, and flown lighting; production needs 18 feet to rigging grid.
616 words, about 3 min5NPS Fell 31 Points and Nobody Can Agree Why
A 1,600-attendee, three-day association conference runs six concurrent tracks. Attendance is up 6%, but Net Promoter Score has fallen from 42 to 11 in two years.
608 words, about 3 min