CTIE study materials
CTIE study resources

CTIE case studies

CTIE · Put your knowledge to work in context.

This independent study page provides practice for CTIE. Its editorial learning areas include Travel executive leadership, relationships and commercial boundaries; Travel service design, group operations, resilience and sustainability; Human resource management; Business strategy; Marketing; Finance and accounting; Operations management. The CTIE case studies are 6 cases and about 1,322 words.

1

A host offer is mistaken for complete authorization

A fictional agency executive compares two host relationships. One offers a larger headline commission share but requires the advisor to perform specified client-service tasks and bears different settlement risks.

162 words, under 1 min
2

Group revenue is confused with resilient service

A fictional travel agency plans an incentive trip with a defined learning objective, a fixed group budget and an uncertain number of participants. A hotel offers complimentary places under a ratio whose denominator has not been clarified.

164 words, under 1 min
3

A market pilot with a useful but unprofitable result

A hypothetical student enterprise plans to deliver study boxes to local customers. Its founders believe customers value convenience, but this is initially an assumption rather than established demand.

233 words, about 1 min
4

One sale, two dates and a balanced but incomplete ledger

A fictional design workshop uses the accrual teaching model specified for this exercise. Its owner contributes five thousand currency units to the business bank account.

225 words, about 1 min
5

Credit sales and a zero-profit month

A fictional service business completes 100 identical jobs in one month. Each job is sold for 30 currency units.

274 words, about 1 min
6

A fixed basket, a higher nominal income and a misleading headline

A classroom dataset follows a fixed basket containing two units of product A and one unit of product B. In the base periodA costs 3 and B costs 4 currency units.

264 words, about 1 min