Aragón PAU Business and Business Model Design study plan

Define the company as an economic unit and distinguish it from other productive organisations, citing at least three criteria (legal form, ownership of capital, profit motive).

Classify companies by size, sector, geographic scope and legal form, and justify each classification with a concrete Aragonese or Spanish example.

Explain the company's functions in the economic system (production, value creation, risk bearing, coordination) and connect them to a real local case.

Map the business environment layers (general, specific, internal) and identify two factors in each layer that affect a small Aragonese firm.

Describe the value chain of a chosen firm and label primary and support activities.

Identify the firm's stakeholders and rank their influence and interest, then propose one management response per key stakeholder.

Explain the concepts of business model and value proposition and draft a one-sentence value proposition for the chosen firm.

Distinguish the economic environment from the competitive environment and give two indicators of each relevant to the sector.

Apply SWOT and PESTEL analysis to the chosen firm and derive at least three strategic implications from the results.

Distinguish corporate-level from competitive-level strategy and give one example of each for the firm.

Explain Porter's generic strategies and the risk of being stuck in the middle, using a sector example.

Identify the firm's functional areas (operations, marketing, HR, finance) and state one strategic objective per area.

Compare at least three growth strategies (market penetration, product development, diversification) and select one for the firm with a justification.

Explain the purpose of a Business Model Canvas and complete all nine blocks for the chosen firm.

Identify two assumptions in the canvas that are untested and design a cheap test for each.

Explain the difference between incremental and disruptive innovation and classify two real examples.

Compare at least three business model patterns (subscription, freemium, platform, long tail) and assess fit for the firm's sector.

Build a simple revenue model and cost structure for the firm using its own figures or realistic estimates.

Explain the role of digitalisation and data in business model innovation and give one concrete opportunity for the firm.

Evaluate the risks of a proposed model change and propose one mitigation per risk.

Interpret a balance sheet and an income statement, identifying the main massas patrimoniales and the result of the period.

Calculate and interpret at least five ratios (liquidity, solvency, indebtedness, profitability, efficiency) from provided or estimated figures.

Explain the difference between accounting profit and cash flow and identify three causes of divergence.

Compute the break-even point and margin of safety for a single-product scenario.

Evaluate an investment project using NPV and payback, and state the decision rule for each.

Distinguish the main company legal forms in Spain (empresario individual, S.L., S.A., cooperativa) by capital, liability and governance.

Explain the obligations of a company towards Social Security, taxation and mercantile registry in basic terms.

Identify the main consumer protection and competition rules that constrain commercial decisions.

Integrate the analyses from weeks 1 to 7 into a coherent business plan for the chosen firm.

Answer three timed practice questions per domain under exam conditions and self-mark against a rubric.

Review and correct the weakest two domains identified by the self-marking.

State the exam answer structure you will use for case-based questions (diagnosis, analysis, decision, justification).