PAU Business & Business Model Design (Cantabria) study guide
PAU Business & Business Model Design (Cantabria) · Work through your exam, one topic at a time.
Empresa y Diseño de Modelos de Negocio is one of the subjects in the Spanish university access route (PAU/EBAU) as configured in Cantabria, aimed at students who want a business subject in their access phase, typically those heading for Business Administration, Economics, Labour Relations, Marketing or Accounting and Finance degrees. The paper is written and open-ended: you read a case or data set and answer structured questions in Spanish, often with a choice between alternatives. The PAU Business & Business Model Design (Cantabria) study guide has 7 sections and about 2,849 words.
01Business and the business environment: types of business, legal forms, objectives and stakeholders
This domain tests whether you can classify a firm, choose a defensible legal form under Spanish company law, and reason about whose interests the firm serves. PAU questions here are usually short cases: a scenario plus "justify the most suitable legal form" or "identify two stakeholders and their conflicting objectives".
420 words, about 2 min02Business model design and innovation: value proposition, value creation and capture, business model canvas
The exam asks you to explain how a firm creates value, delivers it and captures a share of it, and to apply the Business Model Canvas to a specific case rather than recite nine headings. Innovation questions test whether you can distinguish types of innovation and justify why a model is or is not defensible.
419 words, about 2 min03Functional areas of the firm: production, operations, supply chain and quality
Questions test quantitative operations skills (productivity, break-even, capacity) alongside qualitative judgement (make-or-buy, supplier choice, quality systems). Always show the formula, the substitution and the units.
401 words, about 2 min04Marketing and the commercial function: market analysis, marketing mix, digital marketing
Expect a case on segmenting a market, choosing a positioning and building a coherent marketing mix, plus one calculation from a digital campaign. Marks are lost for describing tools without linking them to the chosen target segment.
393 words, about 2 min05Finance and investment: financial statements, ratios, sources of finance, investment appraisal
Two question families dominate: interpreting financial statements and ratios, and appraising an investment. Ratio answers earn marks for the formula plus the interpretation of what the number means, not the figure alone.
404 words, about 2 min06People and organisation: human resources, motivation, leadership and organisational structure
Cases ask you to diagnose a people problem (turnover, low motivation, coordination failure) and prescribe an HR or structural fix that matches the theory you name. Marks hinge on the link between diagnosis and prescription.
401 words, about 2 min07Business strategy and growth: competitive analysis, growth strategies, internationalisation
This domain combines industry analysis, competitive positioning and growth or internationalisation choices. Answers score on the chain: analysis → option → justification → risk.
411 words, about 2 min