Canary Islands PAU Business & Business Model Design (ULPGC / ULL) study plan

Define the firm's economic functions (production, value creation, income distribution) and distinguish them from its legal and social functions in your own written notes

Classify a real Canary Islands company's stakeholders (shareholders, employees, customers, suppliers, community, public administrations) and rank their power and interest on a two-axis map

Explain the four components of a business model (value proposition, value creation, value capture, value delivery) using one local example such as tourism or banana export

Build a blank Business Model Canvas and label all nine blocks with a one-line definition for each

Distinguish corporate social responsibility from profitability objectives and list two arguments for and two against CSR as a strategic tool

Complete the nine Canvas blocks for your chosen firm with specific evidence, not generic labels

Apply Porter's five forces to the Canary Islands tourism sector and score each force as high, medium or low with a justification

Compare cost leadership, differentiation and focus strategies and match each to a named real company

Explain the value chain and identify which primary and support activities create the firm's competitive advantage

Draft the value proposition of a hypothetical new venture in two sentences covering customer, problem and benefit

Distinguish growth strategies (market penetration, market development, product development, diversification) and give a Canary Islands example of each

Compare internationalisation entry modes (export, licensing, franchising, joint venture, subsidiary) on control, risk and capital required

Explain the difference between market research and marketing intelligence and list primary versus secondary sources

Design a short survey instrument with five closed questions and identify the sampling method you would use

Segment a consumer market using at least three variables and profile one target segment

Build a full marketing mix (product, price, place, promotion) for your target segment with a justification for each decision

Apply the product life cycle to a product category and state the mix adjustments at each stage

Compare penetration, skimming, cost-plus and value-based pricing with a worked numeric example for two of them

Explain the role of digital marketing channels (SEO, social media, email, paid search) and match each to a funnel stage

Calculate basic digital metrics such as conversion rate and cost per acquisition from given numbers

Calculate total, average, fixed, variable and marginal costs from a data set and classify each cost correctly

Compute multi-factor and single-factor productivity and explain what a change in the ratio means

Solve break-even in units and in euros, and interpret the margin of safety

Distinguish the main investment appraisal methods (payback, NPV, IRR) and state the decision rule for each

Compare internal and external financing sources and match each to a financing need (working capital versus long-term investment)

Read a balance sheet and an income statement and compute liquidity, solvency and profitability ratios

Explain the difference between profit and cash flow using a short constructed example

Compare motivation theories (Maslow, Herzberg, expectancy) and state one practical management implication of each

Distinguish leadership styles (autocratic, democratic, transformational) and identify when each fits

Describe organisational structures (functional, divisional, matrix) and their coordination and control trade-offs

Generate and screen three business ideas using criteria such as feasibility, market need and available resources

Draft the sections of a business plan (opportunity, market, operations, team, financials) and state what each must prove

Compare legal forms (sole trader, limited company, cooperative) on liability, capital and taxation

Explain the administrative steps to start a business in Spain and the role of public support bodies

Revisit domain 1 and connect social responsibility and stakeholder management to your own proposed venture

Complete a timed full mock exam under real conditions and score it against a marking scheme

List every error by domain and classify each as knowledge gap, calculation slip or misreading

Re-solve the five weakest exercises from memory without notes

Condense each domain into a single revision sheet of key formulas and definitions

Rehearse written-answer structure: definition, application to a case, and conclusion