Google AI-Powered Performance Ads flashcards

20 cards. Read the term and the definition here. The deck at the top of this page is optional.

Audience signal

Advertiser-provided guidance that helps Performance Max find relevant opportunities, rather than an exclusive boundary requiring all delivery to remain inside a list.

Asset group

A thematic collection of creative inputs used in Performance Max, which needs coherent messages and relevant landing experiences rather than arbitrary variety.

Search theme

A supplied description of relevant search intent that guides Performance Max without becoming a conventional exact-match keyword or a guaranteed restriction.

Final URL expansion

A campaign capability that can select relevant additional landing pages under its actual settings, requiring review of the intended destinations and exclusions.

Listing group

An organization of eligible product-feed items within a retail context, distinct from a universal requirement for every non-retail advertiser.

Ad relevance

The relationship between the user’s apparent intent, the actual message and the landing experience, distinct from a guarantee of a profitable conversion.

Conversion value

A supplied monetary or justified proxy amount associated with an outcome, whose interpretation must distinguish revenue, contribution and estimated lead worth.

Target ROAS

An average conversion-value-to-ad-cost objective used by the applicable bidding strategy, rather than a guaranteed minimum return for every transaction.

Target CPA

An average cost-per-acquisition objective under the relevant conversion and campaign settings, which does not guarantee the cost of each individual conversion.

Conversion delay

The time between an eligible interaction and a later measured outcome, which can make a recent reporting interval incomplete.

Budget constraint

An actual spending or resource limit affecting available opportunities, which should not be removed without authority and a justified business decision.

Value-based bidding

Automated optimization using differentiated outcome values rather than treating every counted action as an equivalent expression of business benefit.

Enhanced conversion

Measurement supplementation using appropriately handled first-party identifiers, with web and lead-related forms that do not automatically establish anonymity or legal permission.

Consent state

A communicated permission-related setting used by relevant tags, which must be interpreted within actual configuration and applicable organizational responsibilities.

Offline conversion import

Association of an authorized later offline business outcome with a relevant earlier interaction or lead using supported identifiers and procedures.

Attribution model

A method assigning credit among eligible interactions, which is conceptually different from a controlled estimate of purchases caused by advertising.

Incremental lift

An estimated difference attributable to an intervention against a credible counterfactual, subject to the causal design and its material uncertainty.

Transaction identifier

An event-associated identifier useful for appropriate duplicate handling, which does not automatically merge every independently defined conversion action.

Server-side tagging

Processing through an appropriately configured server-side container, which changes the implementation architecture without bypassing consent responsibilities or guaranteeing complete data.

Modeled conversion

An estimated outcome derived under a measurement model, which should be distinguished from a directly observed individual transaction and interpreted with limitations.