Google AI-Powered Performance Ads key terms

Advertiser-provided guidance that helps Performance Max find relevant opportunities, rather than an exclusive boundary requiring all delivery to remain inside a list.

A thematic collection of creative inputs used in Performance Max, which needs coherent messages and relevant landing experiences rather than arbitrary variety.

A supplied description of relevant search intent that guides Performance Max without becoming a conventional exact-match keyword or a guaranteed restriction.

A campaign capability that can select relevant additional landing pages under its actual settings, requiring review of the intended destinations and exclusions.

An organization of eligible product-feed items within a retail context, distinct from a universal requirement for every non-retail advertiser.

The relationship between the user’s apparent intent, the actual message and the landing experience, distinct from a guarantee of a profitable conversion.

A supplied monetary or justified proxy amount associated with an outcome, whose interpretation must distinguish revenue, contribution and estimated lead worth.

An average conversion-value-to-ad-cost objective used by the applicable bidding strategy, rather than a guaranteed minimum return for every transaction.

An average cost-per-acquisition objective under the relevant conversion and campaign settings, which does not guarantee the cost of each individual conversion.

The time between an eligible interaction and a later measured outcome, which can make a recent reporting interval incomplete.

An actual spending or resource limit affecting available opportunities, which should not be removed without authority and a justified business decision.

Automated optimization using differentiated outcome values rather than treating every counted action as an equivalent expression of business benefit.

Measurement supplementation using appropriately handled first-party identifiers, with web and lead-related forms that do not automatically establish anonymity or legal permission.

A communicated permission-related setting used by relevant tags, which must be interpreted within actual configuration and applicable organizational responsibilities.

Association of an authorized later offline business outcome with a relevant earlier interaction or lead using supported identifiers and procedures.

A method assigning credit among eligible interactions, which is conceptually different from a controlled estimate of purchases caused by advertising.

An estimated difference attributable to an intervention against a credible counterfactual, subject to the causal design and its material uncertainty.

An event-associated identifier useful for appropriate duplicate handling, which does not automatically merge every independently defined conversion action.

Processing through an appropriately configured server-side container, which changes the implementation architecture without bypassing consent responsibilities or guaranteeing complete data.

An estimated outcome derived under a measurement model, which should be distinguished from a directly observed individual transaction and interpreted with limitations.