Google AI-Powered Performance Ads study plan
Google AI-Powered Performance Ads · Give each week a clear focus.
8 weeks · About 5 hours per week
Performance Max, Search, signals and creative controls
Review Performance Max, Search, signals and creative controls using the mapped guide and reference terms.
Attempt relevant questions before reading answers and explain the distinction or calculation.
Your checkpoint
A checked study log for Performance Max, Search, signals and creative controls, with supporting reasoning and unresolved questions.
Conversion goals, values, budgets and value-based bidding
Review Conversion goals, values, budgets and value-based bidding using the mapped guide and reference terms.
Attempt relevant questions before reading answers and explain the distinction or calculation.
Your checkpoint
A checked study log for Conversion goals, values, budgets and value-based bidding, with supporting reasoning and unresolved questions.
Measurement quality, consent, attribution and causal evaluation
Review Measurement quality, consent, attribution and causal evaluation using the mapped guide and reference terms.
Attempt relevant questions before reading answers and explain the distinction or calculation.
Your checkpoint
A checked study log for Measurement quality, consent, attribution and causal evaluation, with supporting reasoning and unresolved questions.
Performance Max, Search, signals and creative controls
Review Performance Max, Search, signals and creative controls using the mapped guide and reference terms.
Attempt relevant questions before reading answers and explain the distinction or calculation.
Your checkpoint
A checked study log for Performance Max, Search, signals and creative controls, with supporting reasoning and unresolved questions.
Conversion goals, values, budgets and value-based bidding
Review Conversion goals, values, budgets and value-based bidding using the mapped guide and reference terms.
Attempt relevant questions before reading answers and explain the distinction or calculation.
Your checkpoint
A checked study log for Conversion goals, values, budgets and value-based bidding, with supporting reasoning and unresolved questions.
Measurement quality, consent, attribution and causal evaluation
Review Measurement quality, consent, attribution and causal evaluation using the mapped guide and reference terms.
Attempt relevant questions before reading answers and explain the distinction or calculation.
Your checkpoint
A checked study log for Measurement quality, consent, attribution and causal evaluation, with supporting reasoning and unresolved questions.
Performance Max, Search, signals and creative controls & Conversion goals, values, budgets and value-based bidding & Measurement quality, consent, attribution and causal evaluation
Apply the cases before reading model responses.
Retest recurring errors with a mixed set and compare preparation with the actual syllabus.
Your checkpoint
A checked study log for Performance Max, Search, signals and creative controls, Conversion goals, values, budgets and value-based bidding, Measurement quality, consent, attribution and causal evaluation, with supporting reasoning and unresolved questions.
Performance Max, Search, signals and creative controls & Conversion goals, values, budgets and value-based bidding & Measurement quality, consent, attribution and causal evaluation
Apply the cases before reading model responses.
Retest recurring errors with a mixed set and compare preparation with the actual syllabus.
Your checkpoint
A checked study log for Performance Max, Search, signals and creative controls, Conversion goals, values, budgets and value-based bidding, Measurement quality, consent, attribution and causal evaluation, with supporting reasoning and unresolved questions.
Milestones
Week 2: Explain the principal concepts using evidence rather than memorized option positions.
Week 5: Apply subject concepts to cases and identify assumptions and limits.
Week 8: Review mixed performance and the exact current qualification requirements.