Google Digital Marketing & E-commerce case studies
Google Digital Marketing & E-commerce · Put your knowledge to work in context.
The Google Digital Marketing & E-commerce Certificate is a seven-course, self-paced online program delivered on Coursera and offered through Grow with Google. It is designed for people with no prior experience or specific tool knowledge who want job-ready skills in digital marketing and e-commerce - attracting and engaging customers through search, social media, email, and display advertising, measuring campaign performance, and building and running online stores. The Google Digital Marketing & E-commerce case studies are 5 cases and about 3,728 words.
1Six Gyms, 18,000 Sessions, and a Seven-Field Form
Summit Line operates six indoor climbing gyms and sells a 9 intro day pass online. The pass is the main path to an 89/month membership, and 22% of pass holders convert within 60 days.
723 words, about 4 min2A Chair Brand With 40,000 Blog Sessions and a Category Page on Page Two
Fernwell makes ergonomic office chairs and sells direct, with an average order value of 310 and a 38% gross margin. Its blog post 'Five stretches for lower back pain' draws 40,000 organic sessions a month, holds readers for 3 minutes 40 seconds, and converts at 0.4%.
769 words, about 4 min3The 120,000-Contact List That Stopped Opening
Trailhead Supply sells hiking gear online to 120,000 email contacts and sends four campaigns a week to the entire list, each featuring a different product category. Over 12 months the average open rate fell from 31% to 18% and click rate to 0.9%, while spam complaints sit at 0.08%.
752 words, about 4 min4Two Dashboards, Two Truths
Loomis Home Fitness sells treadmills and rowers direct. Last month Google Ads reported 640 conversions against 61,400 spend (a 4.8 ROAS), GA4 reported 410 conversions from paid search, and Shopify recorded 455 orders for 129,000 in revenue.
739 words, about 4 min5A 68% Checkout Abandonment at Seven Weeks
Pell & Co launched a direct-to-consumer skincare store seven weeks ago. It has had 22,000 sessions, a 4.2% add-to-cart rate, and 68% checkout abandonment.
745 words, about 4 min