Google Digital Marketing & E-commerce study guide
Google Digital Marketing & E-commerce · Work through your exam, one topic at a time.
The Google Digital Marketing & E-commerce Certificate is a seven-course, self-paced online program delivered on Coursera and offered through Grow with Google. It is designed for people with no prior experience or specific tool knowledge who want job-ready skills in digital marketing and e-commerce - attracting and engaging customers through search, social media, email, and display advertising, measuring campaign performance, and building and running online stores. The Google Digital Marketing & E-commerce study guide has 7 sections and about 2,497 words.
01Foundations of Digital Marketing and E-commerce
Domain 1, Foundations of Digital Marketing and E-commerce, tests whether you can connect business goals to digital channels, funnel stages, e-commerce models, and measurable KPIs. Expect scenario questions rather than definitions alone.
362 words, about 2 min02Attract and Engage Customers with Digital Marketing
Domain 2, Attract and Engage Customers with Digital Marketing, tests how organic search, paid search, content, and social media bring the right audience to a brand and keep them engaged. Questions often ask you to match search intent, channel, and creative to an objective.
389 words, about 2 min03From Likes to Leads: Interact with Customers Online
Domain 3, From Likes to Leads: Interact with Customers Online, tests how social engagement becomes identifiable leads and how brands manage those relationships responsibly. Expect questions on lead magnets, landing pages, CRM, lead scoring, social listening, and community management.
361 words, about 2 min04Think Outside the Inbox: Email Marketing
Domain 4, Think Outside the Inbox: Email Marketing, tests list building, consent, segmentation, deliverability, copy, automation, and measurement. The exam favors scenarios about sending the right message to the right people without harming trust or inbox placement.
358 words, about 2 min05Assess for Success: Marketing Analytics and Measurement
Domain 5, Assess for Success: Marketing Analytics and Measurement, tests whether you can choose metrics, track campaigns, interpret results, and turn data into decisions. Expect questions on KPIs, dimensions and metrics, conversion tracking, attribution, ROI, ROAS, and testing.
350 words, about 2 min06Make the Sale: Build, Launch, and Manage E-commerce Stores
Domain 6, Make the Sale: Build, Launch, and Manage E-commerce Stores, tests store setup, product presentation, checkout, payments, shipping, inventory, and conversion optimization. Questions often describe a store problem and ask which change most likely improves completed purchases.
330 words, about 2 min07Satisfaction Guaranteed: Develop Customer Loyalty Online
Domain 7, Satisfaction Guaranteed: Develop Customer Loyalty Online, tests retention, customer lifetime value, loyalty programs, service recovery, reviews, referrals, and churn. The exam expects you to see loyalty as a measurable profit driver, not just a friendly tone.
347 words, about 2 min