Google Digital Marketing & E-commerce study plan

Define digital marketing and e-commerce in your own words, then list five differences between traditional and digital channels

Map the full customer journey from awareness to loyalty and label which channels typically touch each stage

Identify at least eight common digital marketing roles and write one sentence on what each role owns

Explain how a business case for digital marketing is built using reach, cost, and measurability arguments

Compare organic search, paid search, social, display, and email on cost model and intent level

Set up a free analytics property and verify tracking fires on a test page

Draft three audience segments using demographics, interests, and intent signals

Write two ad copy variants for the same segment and state which metric will decide the winner

Build a keyword list of 25 terms grouped by intent and mark the top five for a landing page

Write one landing page outline with headline, proof points, and a single call to action

Design a three-ad social campaign with distinct hooks and matching creative direction notes

Define the conversion event you will track and confirm it fires in your test property

Explain how inbound methodology differs from outbound and apply it to one real business scenario

Create a lead capture offer and write the form fields, keeping required fields to three or fewer

Draft a lead nurture sequence outline of four touches with the goal of each touch stated

Set up a simple CRM pipeline with stages and move one test lead through every stage

Build a segmented subscriber list with at least three segments and document the criteria for each

Write one welcome email and one re-engagement email with subject lines under 50 characters

Set up A/B test variables for subject line and send time and define the success metric

Confirm compliance basics: consent capture, unsubscribe link, and sender identification

Define KPIs for each funnel stage and match each KPI to a data source

Build a dashboard showing at least four metrics with a comparison period

Calculate conversion rate, cost per acquisition, and return on ad spend from sample data

Write three insight statements that each name a metric, a change, and a recommended action

Outline an e-commerce store structure with product, cart, checkout, and confirmation pages

Compare three store platform options on cost, fees, and built-in marketing tools

Write product page copy for one item including title, description, and trust elements

List the checkout friction points you will remove and how you will test the change

Design a post-purchase loyalty program with earn and redeem rules and one retention metric

Create a customer service response guide for five common complaint types

Review your dashboard and identify the two weakest funnel stages with a fix for each

Assemble a full practice exam simulation and log every missed question by domain