HubSpot Inbound Marketing study guide
HubSpot Inbound Marketing · Work through your exam, one topic at a time.
The HubSpot Inbound Marketing Certification is a free, online certification course offered through HubSpot Academy, the education arm of the HubSpot software company. It is built around inbound marketing - described in the course materials as a customer-centric approach that attracts customers and creates valuable experiences for them - and teaches learners to offer tailored content that nurtures leads and maximizes ROI. The course targets three audiences: marketing managers who want to become inbound marketing certified, inbound professionals seeking to deepen their tactics through a data-driven understanding of their audience, and small business owners who want to strengthen their marketing strategy and maximize ROI. The curriculum runs 4 hr 53 min across nine lessons, grouped into five topic areas: Content Marketing, Lead Generation, Automation, Inbound Marketing, and Reporting & Performance. The HubSpot Inbound Marketing study guide has 5 sections and about 1,467 words.
01Content Marketing
Content Marketing on this exam tests how you plan and produce content that matches a buyer persona at a specific journey stage, then distribute and measure it. Expect questions on persona-driven planning, topic clusters, repurposing, and content performance metrics.
328 words, about 2 min02Lead Generation
Lead Generation tests how anonymous visitors become known contacts and how those contacts are qualified before sales. Expect offers, landing pages, forms, CTAs, lead scoring, and lifecycle stages.
300 words, about 2 min03Automation
Automation tests whether you can build reliable workflows that nurture contacts and route them at the right moment. Expect enrollment triggers, delays, branches, goals, suppression, and testing.
285 words, about 1 min04Inbound Marketing
Inbound Marketing tests the methodology rather than a single tactic: attract strangers, engage prospects, and delight customers so they become promoters. Expect the flywheel, buyer's journey, personas, and the difference between pull and push.
282 words, about 1 min05Reporting & Performance
Reporting & Performance tests how you measure marketing against outcomes rather than activity. Expect attribution, dashboards, lifecycle reporting, campaign ROI, and experiment design.
272 words, about 1 min