HubSpot Inbound Marketing study plan

Define inbound marketing and distinguish it from outbound by writing a one-page comparison of the two approaches

Map the inbound methodology stages (attract, engage, delight) and list at least two tactics per stage

Explain how content marketing supports each stage of the buyer's journey

Audit three real brand blogs and identify which buyer's journey stage each post targets

Build a content strategy for a fictional business by defining audience personas and their top three questions

Draft a content calendar covering four weeks with formats, channels, and journey stages

Write one pillar page outline and three supporting cluster topics

Apply SEO basics by selecting a primary keyword and two secondary keywords for each planned piece

Create a lead magnet concept that solves a specific persona problem and outline its contents

Design a landing page structure with headline, value proposition, form fields, and social proof

Explain how content offers convert traffic into contacts and where CTAs belong in a content asset

Draft two CTA variations for the same offer and state the hypothesis behind each

Compare lead capture tactics such as forms, pop-ups, chatbots, and social lead ads by intent level

Design a lead scoring model with at least three demographic and three behavioral criteria and assigned point values

Define MQL and SQL thresholds and explain handoff criteria to sales

Plan a lead nurturing sequence of three emails mapped to buyer's journey stages

Diagram a workflow that triggers on form submission and branches by lead score

Configure the logic for at least two if/then branches and one delay step in a written build spec

Plan a lead re-engagement workflow for contacts inactive over 90 days

List segmentation criteria that keep workflow audiences accurate and avoid sending to unsubscribed contacts

Define conversion events and key metrics to track for each workflow built in week 5

Set up a dashboard plan listing the specific reports needed to monitor lead flow and automation performance

Explain attribution basics and identify which touchpoints your planned reports will and will not capture

Draft three A/B test hypotheses for email subject lines or landing pages with success metrics

Calculate conversion rates, cost per lead, and lead-to-customer rate from a sample funnel dataset

Interpret funnel drop-off data and propose one fix per stage

Compare lifecycle reporting against campaign reporting and state when each is appropriate

Build a one-page performance narrative that translates metrics into recommended actions

Revisit inbound methodology concepts and connect them to the tactics practiced in earlier weeks

Review weak areas from practice questions and rewrite notes for each missed concept

Complete a timed full-length practice set and record scores by domain

Summarize the ten highest-risk concepts and the reasoning behind each