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ITS SM-CDT practice questions

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Question 1Social Media Concepts and Platforms

Which metric best captures how many times a social media post was displayed on users' screens, regardless of whether they interacted with it?

  1. Click-through rate
  2. Engagement rate
  3. Impressions Correct answer.
  4. Share of voice

Explanation

Impressions count each instance a post is rendered on a screen, so one user scrolling past it twice generates two impressions. Engagement rate and click-through rate require an action beyond mere display, and share of voice measures a brand's proportion of total mentions or ad presence.

Question 2Social Media Concepts and Platforms

A community manager wants to schedule posts so they publish automatically at peak audience times. Which platform capability are they relying on?

  1. Hashtag hijacking
  2. Sentiment scoring
  3. Dark social tracking
  4. Native post scheduling Correct answer.

Explanation

Native scheduling lets a page or profile queue posts to publish at a future timestamp without manual action. Dark social tracking concerns untagged private sharing, hashtag hijacking is an audience misusing a campaign tag, and sentiment scoring analyzes tone of mentions.

Question 3Social Media Concepts and Platforms

On a professional networking platform, what does a first-degree connection represent?

  1. A recruiter who has viewed the profile
  2. A member who follows the company page only
  3. A member flagged by the platform for spam
  4. A member who has accepted a direct connection request Correct answer.

Explanation

First-degree connections are reciprocal links formed when a connection invitation is accepted. Following a page, viewing a profile, or being flagged for spam does not create that mutual relationship tier.

Question 4Social Media Concepts and Platforms

Which content format is defined by short, vertically oriented, full-screen video that advances automatically as users swipe?

  1. Short-form vertical video feed Correct answer.
  2. Long-form horizontal webinar
  3. Static carousel
  4. Text-only thread

Explanation

Short-form vertical video feeds present full-screen clips that autoplay and advance with a swipe, a format popularized by mobile-first platforms. Webinars, carousels, and text threads are different formats with distinct consumption patterns.

Question 5Social Media Concepts and Platforms

A brand pays a creator to produce a post that discloses the partnership with a platform-provided label. What is this arrangement called?

  1. Community management
  2. Organic advocacy
  3. Influencer marketing Correct answer.
  4. Social listening

Explanation

Influencer marketing is a paid or incentivized partnership in which a creator promotes a brand to their audience, and disclosure labels make the commercial relationship transparent. Organic advocacy is unpaid, community management handles audience relations, and social listening monitors conversations.

Question 6Social Media Concepts and Platforms

What distinguishes a platform's algorithmic feed from a chronological feed?

  1. Posts are shown in the order they were published
  2. Only verified accounts appear in the feed
  3. Ranking is based on predicted relevance rather than recency alone Correct answer.
  4. The feed excludes advertising content entirely

Explanation

An algorithmic feed orders content by predicted relevance signals such as affinity and past behavior, while a chronological feed simply orders by publish time. Verification status and ad exclusion are unrelated to the ranking model.

Question 7Social Media Concepts and Platforms

Which term describes the practice of monitoring public social conversations to understand audience sentiment and emerging topics?

  1. Geofencing
  2. Social listening Correct answer.
  3. A/B testing
  4. Retargeting

Explanation

Social listening is the systematic monitoring of public posts and mentions to detect sentiment, trends, and issues. A/B testing compares content variants, retargeting re-serves ads to prior visitors, and geofencing targets users by location boundaries.

Question 8Social Media Concepts and Platforms

A post uses a platform feature that lets viewers tap a product tag to go straight to a purchase page. Which capability is being used?

  1. Shoppable content Correct answer.
  2. Poll sticker
  3. Live streaming
  4. Direct messaging

Explanation

Shoppable content attaches product tags so viewers can move from a post to a product or checkout page. Live streaming is a broadcast format, polls collect opinions, and direct messaging is private one-to-one communication.

Question 9Social Media Concepts and Platforms

A brand wants to measure how many distinct accounts saw its post at least once. Which metric should it report?

  1. Frequency
  2. Engagement rate
  3. Reach Correct answer.
  4. Impressions

Explanation

Reach counts unique accounts that saw the content at least once, which directly answers the question of distinct viewers. Frequency is impressions per reached account, impressions count total displays, and engagement rate measures interactions relative to exposure.

Question 10Social Media Concepts and Platforms

A campaign has 200,000 impressions, 50,000 reach, and 4,000 engagements. What is the engagement rate calculated against reach?

  1. 8% Correct answer.
  2. 0.8%
  3. 20%
  4. 2%

Explanation

Engagement rate against reach divides engagements by reach: 4,000 divided by 50,000 equals 0.08, or 8%. Dividing by impressions would instead yield 2%, which answers a different question about exposure efficiency.

Question 11Social Media Concepts and Platforms

A community manager sees a wave of hostile comments on a brand post. Which action best reflects an escalation policy?

  1. Document the thread, pause automated replies, and route it to the designated crisis owner Correct answer.
  2. Delete every comment and disable comments permanently
  3. Ignore the thread until it drops out of the feed
  4. Reply to each hostile comment with a matching tone

Explanation

An escalation policy defines triggers, owners, and documentation so a risky thread reaches the right decision-maker quickly while automated responses are paused. Permanent deletion, retaliatory tone, and passive waiting all remove options or inflame the situation.

Question 12Social Media Concepts and Platforms

A team wants to test whether a new caption increases saves. Which design gives the cleanest causal read?

  1. Publish the new caption on the highest-traffic day and compare with last month
  2. Ask the team which caption they prefer and adopt the majority choice
  3. Randomly assign similar posts to the new caption or the current caption and compare saves Correct answer.
  4. Publish both captions on the same post simultaneously

Explanation

Random assignment with a control caption isolates the caption's effect from timing and audience differences. Confounded timing, internal opinion, and an impossible simultaneous double caption do not support a causal comparison.

Question 13Social Media Concepts and Platforms

A B2B software firm wants to reach decision-makers with long-form thought leadership. Which platform-content pairing fits best?

  1. A short-video entertainment feed with dance trends
  2. An anonymous image board with meme culture
  3. A livestream shopping channel for impulse buys
  4. A professional network with article and document posts Correct answer.

Explanation

Professional networks concentrate work-related audiences and support long-form articles and document carousels suited to thought leadership. Entertainment short video, anonymous image boards, and livestream shopping reach different intents and formats.

Question 14Social Media Concepts and Platforms

A creator's organic reach falls sharply after a platform update. Which explanation is most consistent with how ranking systems work?

  1. The platform has banned all organic content
  2. The ranking model now weights signals the creator's content does not earn well Correct answer.
  3. The creator's posts are now delivered only by email
  4. The creator's follower count was automatically reduced

Explanation

Ranking models continuously reweight engagement and relevance signals, so content that earned weaker signals can lose distribution. Follower counts are not silently cut, organic content is not banned wholesale, and social feeds are not delivered by email.

Question 15Social Media Concepts and Platforms

What is the primary purpose of a social media content calendar?

  1. To store customer payment details
  2. To replace the need for performance reporting
  3. To plan and coordinate publishing across channels and dates Correct answer.
  4. To automatically generate creative assets

Explanation

A content calendar coordinates what will be published, where, and when, aligning teams and campaigns. It is not a payment store, does not substitute for reporting, and does not itself produce creative work.

Question 16Social Media Concepts and Platforms

A user shares a brand's article in a private messaging app, so the visit arrives with no referrer. What is this traffic commonly called?

  1. Dark social Correct answer.
  2. Owned media
  3. Paid social
  4. Earned media

Explanation

Dark social refers to sharing through private channels such as messaging apps and email, where referral data is often lost. Paid social is bought distribution, earned media is unpaid third-party coverage, and owned media is brand-controlled property.

Question 17Social Media Concepts and Platforms

A brand wants user-generated content for a campaign while respecting creator rights. Which approach is most appropriate?

  1. Request permission and credit the creator before republishing Correct answer.
  2. Download and alter the content without notifying the creator
  3. Repost the content immediately and remove credit to avoid clutter
  4. Assume public posts are free for commercial reuse

Explanation

Public visibility does not grant commercial reuse rights, so brands should secure permission and provide credit before republishing. Immediate uncredited reposts, assumed free reuse, and unannounced alterations all disregard the creator's rights.

Question 18Social Media Concepts and Platforms

Which pairing correctly matches a platform archetype with its dominant social behavior?

  1. Microblogging platform with real-time public short posts Correct answer.
  2. Messaging app with public broadcast billboards
  3. Professional network with ephemeral disappearing photo stories
  4. Video sharing site with text-only long essays

Explanation

Microblogging platforms are built around short public posts distributed in real time. The other pairings attach behaviors that do not match the archetype's core design or default visibility.

Question 19Social Media Concepts and Platforms

An analyst compares a post's saves, shares, and comments to judge content quality. Which term covers these actions collectively?

  1. Impressions
  2. Reach
  3. Engagement Correct answer.
  4. Frequency

Explanation

Engagement is the umbrella term for audience actions such as saves, shares, comments, and likes. Impressions and reach are exposure measures, and frequency describes repetition per reached account.

Question 20Social Media Concepts and Platforms

A team sets a SMART objective for social media. Which objective meets that standard?

  1. Become the most talked-about brand online
  2. Grow our social presence and be more engaging
  3. Post more often and see what happens
  4. Increase qualified leads from the professional network by 15% within two quarters Correct answer.

Explanation

A SMART objective is specific, measurable, achievable, relevant, and time-bound, which the 15% lead target with a two-quarter deadline satisfies. The other statements lack a measurable metric, a deadline, or both.

Question 21Social Media Concepts and Platforms

A brand wants consistent visual identity across platforms with differing aspect ratios. What is the most practical production approach?

  1. Use one square export everywhere without adjustment
  2. Stretch the same file to fit each aspect ratio
  3. Design a core asset and create platform-specific crops and safe zones Correct answer.
  4. Rely on each platform to auto-crop without review

Explanation

A master asset adapted with planned crops and safe zones preserves identity while respecting each placement's dimensions. Uniform exports, stretching, and unreviewed auto-cropping cause distortion or cut-off text and logos.

Question 22Social Media Concepts and Platforms

A brand's hashtag is taken over by critics posting unrelated complaints. What is this situation called?

  1. Hashtag hijacking Correct answer.
  2. Shadowbanning
  3. Rate limiting
  4. A/B testing

Explanation

Hashtag hijacking occurs when an audience repurposes a campaign hashtag for its own, often critical, messaging. Shadowbanning and rate limiting are platform moderation or throttling behaviors, and A/B testing is an experiment design.

Question 23Social Media Concepts and Platforms

A brand compares two markets: Market A has 1.2 million impressions and 24,000 engagements; Market B has 400,000 impressions and 16,000 engagements. Which conclusion is best supported?

  1. Market A has the higher engagement rate because its impressions are larger
  2. Both markets have identical engagement rates
  3. Engagement rate cannot be calculated from these figures
  4. Market B has the higher engagement rate, so its content resonated more per impression Correct answer.

Explanation

Market A's rate is 24,000/1,200,000 or 2%, while Market B's is 16,000/400,000 or 4%, so B performed better per impression. Larger absolute impressions do not imply a higher rate, the rates differ, and the rate is computable from the given figures.

Question 24Social Media Concepts and Platforms

A platform's feed ranks content using predicted engagement probability, recency, and relationship strength. A brand's posts earn strong likes but few meaningful comments or shares. What is the most likely ranking consequence?

  1. Distribution will increase because likes are the only signal used
  2. Distribution may be limited because deeper interaction signals are weak Correct answer.
  3. Ranking is unaffected because relationship strength is ignored
  4. The brand will be moved to a chronological feed automatically

Explanation

When ranking blends multiple signals, strong passive likes cannot fully offset weak comments, shares, and relationship signals, so distribution may be constrained. Likes are not the sole input, relationship strength is explicitly used, and no automatic chronological switch occurs.

Question 25Social Media Concepts and Platforms

A team attributes all conversions in a 30-day window to the last social click. Which measurement weakness does this introduce?

  1. It overcredits the final touch and ignores earlier social and non-social influence Correct answer.
  2. It guarantees unbiased incrementality estimates
  3. It undercounts conversions that occurred within the window
  4. It eliminates all organic reach from reporting

Explanation

Last-click attribution assigns full credit to the final interaction, ignoring earlier social touches and other channels that contributed to the decision. It does not undercount in-window conversions, does not remove organic reach data, and does not produce unbiased incrementality.

Question 26Social Media Concepts and Platforms

Which term describes a social platform where content is organized around users following one another rather than around a shared interest topic?

  1. Social graph Correct answer.
  2. Interest graph
  3. Engagement graph
  4. Follower graph

Explanation

A social graph describes the network of relationships between users, such as who follows whom, and platforms built on it surface content from those connections. An interest graph instead maps users to topics or passions and drives discovery feeds that do not depend on following. The two models often coexist on the same platform, but the distinction is about what determines the connections.

Question 27Social Media Concepts and Platforms

A platform lets users publish short text posts, repost others' content with attribution, and reply in threaded conversations. Which platform archetype does this describe?

  1. Professional networking network
  2. Microblogging network Correct answer.
  3. Long-form publishing network
  4. Live audio network

Explanation

Microblogging is defined by short-form text posts distributed through reposts and threaded replies, which matches the described feature set. Long-form publishing centers on extended articles, professional networking centers on career identity and connections, and live audio centers on real-time voice rooms. The key signal is the combination of brevity, reposting, and threaded replies.

Question 28Social Media Concepts and Platforms

Which metric best captures how often a piece of content was displayed on screen, regardless of whether anyone interacted with it?

  1. Click-through rate
  2. Engagement rate
  3. Impressions Correct answer.
  4. Share of voice

Explanation

Impressions count each time content is rendered on a screen, so the same user can generate multiple impressions. Engagement rate measures interactions relative to reach or impressions, click-through rate measures clicks relative to views, and share of voice compares a brand's presence to competitors'. Only impressions measure display frequency independent of interaction.

Question 29Social Media Concepts and Platforms

A small business wants to run targeted paid ads with detailed audience segmentation and conversion tracking on a platform owned by a major search company. Which advertising capability is it relying on?

  1. Affiliate network
  2. Influencer whitelisting
  3. Social advertising platform Correct answer.
  4. Programmatic display exchange

Explanation

Social advertising platforms provide self-serve ad tools with audience targeting, creative formats, and conversion measurement tied to the platform's user data. Influencer whitelisting borrows a creator's account for ads, affiliate networks pay partners per conversion, and programmatic exchanges auction display inventory across sites. The described combination of targeting and conversion tracking on one platform points to social advertising.

Question 30Social Media Concepts and Platforms

A brand's community guidelines state that repeat harassment results in a temporary posting restriction. A moderator must decide how to handle a user who has now violated the policy three times in a week. Which action follows the documented policy?

  1. Delete the comments and send a warning only
  2. Escalate to legal without any platform action
  3. Apply the temporary posting restriction Correct answer.
  4. Permanently ban the user immediately

Explanation

The policy specifies a temporary posting restriction for repeat harassment, so the moderator should apply that documented consequence. Deleting comments with only a warning ignores the escalation step, a permanent ban exceeds what the policy states, and legal escalation is not warranted by the described conduct. Applying the stated sanction keeps enforcement consistent and defensible.

Question 31Social Media Concepts and Platforms

A marketer wants to understand which topics are trending among a competitor's audience before launching a campaign. Which activity directly supports that goal?

  1. Conducting social listening on competitor mentions Correct answer.
  2. Running a conversion pixel audit
  3. Scheduling posts through a content calendar
  4. Building a lookalike audience

Explanation

Social listening collects and analyzes public conversations around a brand or topic, revealing themes and sentiment that a competitor's audience discusses. A pixel audit checks tracking implementation, a lookalike audience expands targeting from existing customers, and a content calendar plans publishing. Only listening surfaces the conversational topics themselves.

Question 32Social Media Concepts and Platforms

A brand wants to compare engagement quality across two posts with different reach. Which approach produces the fairest comparison?

  1. Compare the posting times of each post
  2. Compare the number of comments only
  3. Compare total likes on each post
  4. Compare engagement rate as engagements divided by reach Correct answer.

Explanation

Engagement rate normalizes interactions against exposure, so posts with different audience sizes can be compared on equal footing. Raw like counts, comment counts, and posting times are all affected by reach and timing rather than content quality. Dividing engagements by reach isolates how well the content performed relative to how many people saw it.

Question 33Social Media Concepts and Platforms

A product team wants to know whether adding a poll to a post increases comment volume. Which setup gives the most credible answer?

  1. Run an A/B test with poll and no-poll variants on comparable audiences Correct answer.
  2. Publish the poll post and track comments for a week
  3. Ask followers in a comment thread whether they liked the poll
  4. Compare the poll post to last month's average

Explanation

A controlled A/B test holds audience and timing comparable while varying only the poll, isolating its effect on comments. Comparing to a prior month's average confounds the change with seasonality and audience shifts, asking followers introduces self-selection, and a single tracked post has no counterfactual. Random assignment across variants is what supports a causal claim.

Question 34Social Media Concepts and Platforms

A brand wants to reach working professionals with detailed industry reports and case studies. Which platform and content pairing fits best?

  1. A live audio app with casual chat rooms
  2. A photo-sharing app with ephemeral stories
  3. A professional networking site with long-form articles Correct answer.
  4. A short-video app with dance trends

Explanation

Professional networking platforms attract users in a work mindset and support long-form articles and case studies that suit decision-maker audiences. Short-video trend content, ephemeral photo stories, and casual live audio rooms are better suited to entertainment and awareness goals. Matching content depth to the audience's intent is the deciding factor.

Question 35Social Media Concepts and Platforms

A creator notices that a post's organic reach dropped sharply after a platform update. Which explanation is most consistent with how ranking systems behave?

  1. The post was converted into a paid advertisement
  2. The creator's account was automatically verified
  3. The ranking model now predicts lower engagement for that content Correct answer.
  4. The platform permanently deleted the post

Explanation

Ranking systems estimate the likelihood that a given user will engage with a post and distribute it accordingly, so a model change can reduce predicted engagement and reach. Platforms do not silently delete posts, verification is unrelated to distribution changes, and organic posts are not automatically turned into ads. The most plausible explanation is a shift in predicted relevance.

Question 36Social Media Concepts and Platforms

A brand wants to run a campaign where customers submit photos using a branded hashtag. Which practice best respects contributor rights?

  1. Repost every submitted photo without asking
  2. Sell submitted photos to third parties
  3. Obtain explicit permission and credit before reposting Correct answer.
  4. Assume hashtag use grants full commercial rights

Explanation

Using a hashtag to submit content does not transfer ownership, so the brand should secure explicit permission and provide credit before republishing. Reposting without consent, assuming implied commercial rights, and reselling submissions all misuse contributors' intellectual property. Clear consent protects both the contributor and the brand.

Question 37Social Media Concepts and Platforms

A brand's campaign hashtag is flooded by critics posting unrelated complaints. Which term describes this situation?

  1. Hashtag stacking
  2. Hashtag squatting
  3. Hashtag hijacking Correct answer.
  4. Hashtag stuffing

Explanation

Hashtag hijacking occurs when critics or outsiders co-opt a branded hashtag to spread their own messages. Hashtag stacking and stuffing refer to using many tags to gain reach, and squatting refers to registering a tag before others. The defining feature here is deliberate takeover of the brand's tag by opponents.

Question 38Social Media Concepts and Platforms

Market A records 1.2 million impressions and 24,000 engagements, while Market B records 400,000 impressions and 12,000 engagements. Which conclusion is best supported?

  1. Both markets have identical engagement rates
  2. Engagement rates cannot be compared across markets
  3. Market B has the higher engagement rate Correct answer.
  4. Market A has the higher engagement rate

Explanation

Market A's engagement rate is 24,000 divided by 1,200,000, or 2 percent, while Market B's is 12,000 divided by 400,000, or 3 percent. Market B therefore performs better relative to its exposure despite fewer total engagements. Normalizing by impressions is what makes the comparison meaningful.

Question 39Social Media Concepts and Platforms

A brand's feed ranking depends on predicted engagement probability, recency, and relationship strength. Its post was shown to many low-affinity users and underperformed. Which factor most likely suppressed further distribution?

  1. Large follower count
  2. High predicted engagement probability
  3. Very recent posting time
  4. Weak relationship strength with the initial audience Correct answer.

Explanation

When a post is first shown to users with weak relationship strength, low engagement signals a low predicted probability of relevance, which suppresses further distribution. High predicted engagement, recency, and a large follower base would all support distribution rather than limit it. The weak-affinity seed audience is the factor that explains the underperformance.

Question 40Social Media Concepts and Platforms

A team attributes every conversion in a 30-day window to the last social click. Which measurement weakness does this introduce?

  1. Elimination of view-through effects
  2. Double-counting of impressions
  3. Over-attribution to last-click touchpoints Correct answer.
  4. Under-counting of all conversions

Explanation

Last-click attribution credits the final social touchpoint for conversions that may have been influenced by earlier ads, email, or organic discovery, inflating that channel's apparent contribution. It does not reduce total conversions or eliminate view-through effects, and it is unrelated to impression double-counting. The core weakness is over-crediting the last click.

Question 41Content Creation and Digital Media Production

A marketing team wants a single master file that preserves separate text, image, and vector layers so a designer can revise individual elements before export. Which file type best fits this need?

  1. Layered PSD Correct answer.
  2. MP4 video
  3. Flat JPEG
  4. Print-ready PDF/X

Explanation

A layered native document format such as PSD keeps text, imagery, and vector shapes on independent layers so each element stays editable. Flattened or delivery formats collapse that structure, which removes the ability to revise a single element cleanly.

Question 42Content Creation and Digital Media Production

A web banner must stay crisp on high-density phone screens while keeping file size low for fast loading. Which asset approach best meets both goals?

  1. Animated GIF
  2. SVG with raster fallback Correct answer.
  3. 300 dpi TIFF
  4. Upscaled 72 dpi JPEG

Explanation

Vector SVG scales without pixelation on high-density displays and stays small because it stores shapes rather than pixel grids. A raster fallback covers older contexts where SVG support is limited.

Question 43Content Creation and Digital Media Production

In video production, what does the term frame rate describe?

  1. The color depth of each pixel
  2. The compression ratio of the audio track
  3. The number of still images shown per second Correct answer.
  4. The number of pixels across the image width

Explanation

Frame rate counts how many individual frames are displayed each second, shaping motion smoothness. It is independent of resolution, color depth, and audio compression, which are separate technical attributes.

Question 44Content Creation and Digital Media Production

A designer needs to place a logo on a billboard where it will be viewed from a distance and printed at large scale. Which source asset is most appropriate?

  1. A compressed WebP thumbnail
  2. A screen-capture JPG
  3. A vector EPS or SVG Correct answer.
  4. A 200-pixel-wide PNG

Explanation

Vector formats store geometry as mathematical paths, so they scale to any print size without losing edge quality. Small raster images become visibly pixelated when enlarged for large-format output.

Question 45Content Creation and Digital Media Production

Which color model is additive and is used for on-screen digital displays?

  1. Grayscale
  2. Pantone spot
  3. CMYK
  4. RGB Correct answer.

Explanation

RGB is an additive model in which red, green, and blue light combine to produce color on emissive displays. Combining full values yields white, which is the defining behavior of additive color.

Question 46Content Creation and Digital Media Production

A content calendar shows planned posts, owners, and approval status for a brand's social channels. What is the primary purpose of this artifact?

  1. Encoding video for streaming
  2. Compressing image assets
  3. Coordinating and scheduling content production Correct answer.
  4. Calibrating monitor color profiles

Explanation

A content calendar coordinates who produces what and when, tracking ownership and approval states across channels. Encoding, calibration, and compression are technical production tasks handled by other tools.

Question 47Content Creation and Digital Media Production

A podcast producer records a host speaking into a microphone in a quiet room. Which element is the primary recorded source in this session?

  1. The host's voice captured by the microphone Correct answer.
  2. The room's ambient noise floor
  3. The RSS feed metadata
  4. The podcast cover artwork

Explanation

The microphone captures the host's voice as the primary audio source, which is the material the episode is built around. Ambient noise is an unwanted byproduct, while artwork and feed metadata are distribution elements.

Question 48Content Creation and Digital Media Production

Which practice best supports accessibility when publishing a video to a public website?

  1. Embedding text only inside the video frames
  2. Relying on autoplay with sound
  3. Providing synchronized captions Correct answer.
  4. Removing all navigation controls

Explanation

Synchronized captions give deaf and hard-of-hearing viewers access to spoken content and also help noisy or muted environments. Text baked into frames is not machine-readable and autoplay with sound creates barriers.

Question 49Content Creation and Digital Media Production

A photographer shoots in RAW and then delivers JPEGs to a client. What is the main reason for this two-step workflow?

  1. RAW preserves maximum data for editing while JPEG is a compact delivery format Correct answer.
  2. RAW files cannot be viewed on any device
  3. JPEG stores more color information than RAW
  4. JPEG offers more editing latitude than RAW

Explanation

RAW retains unprocessed sensor data, giving wide latitude for exposure and color adjustments during editing. JPEG applies processing and compression to produce smaller, universally viewable delivery files.

Question 50Content Creation and Digital Media Production

A video editor must match footage shot at 24 fps with a music track and needs smooth slow motion. Which setting should the sequence use to preserve the intended cinematic cadence?

  1. Set the sequence to 12 fps
  2. Set the sequence to 120 fps
  3. Set the sequence to 60 fps and retime
  4. Set the sequence to 24 fps Correct answer.

Explanation

Matching the sequence frame rate to the footage avoids cadence changes and judder from frame duplication or removal. Retiming to a much higher rate would alter the intended look and require interpolation.