ITS SM-CDT case studies
ITS SM-CDT · Put your knowledge to work in context.
The ITS Social Media Community and Digital Technology (SM-CDT) credential sits within the Information Technology Specialist (ITS) certification family offered by Certiport, a Pearson VUE business. Certiport describes itself as a leading provider of certification exam development, delivery and program management services delivered through a network of over 14,000 Certiport Authorized Testing Centers worldwide, and the ITS program appears in its certification catalog. The SM-CDT exam is intended for candidates who want to demonstrate practical, job-ready skills in running social media communities and using digital technology tools. Its content is organized into five equally weighted domains: Social Media Concepts and Platforms; Content Creation and Digital Media Production; Community Management and Engagement; Digital Technology Tools and Workflows; and Analytics, Ethics, and Digital Citizenship. The ITS SM-CDT case studies are 5 cases and about 4,007 words.
1The bike co-op’s platform fork
Riverbend Cycles runs 14 bike shops and a repair van, with a three-person marketing team and a $2,500 monthly paid social budget. Its Facebook page has 22,400 followers, but organic reach fell from 9.1% to 1.8% over eight months.
791 words, about 4 min2The 90-second appeal with a consent gap
Northside Food Network has five days to finish a 90-second year-end appeal video. Four volunteers shot footage on two phones: one records 4K vertical at 60 fps, the other 1080 horizontal at 30 fps.
834 words, about 4 min3Moderation crisis in an 18,000-member server
PixelForge is an 18,000-member Discord server for a game community, run by six volunteer moderators across three time zones. The server averages 120 reports a day, with a median first response of nine hours.
779 words, about 4 min4The pricing PDF that should not have shipped
Harborline is a B2B software company with a five-person demand-generation team. It publishes about 40 assets a month: one-pagers, case studies, webinar decks, and social graphics.
830 words, about 4 min5The college campaign that looked huge
Lakeshore Community College spent $30,000 over six weeks on a fall enrollment campaign split between TikTok and Instagram. The campaign delivered 4.2 million impressions, 900 link clicks, 38 applications, and 11 enrolled students.
773 words, about 4 min