ITS SM-CDT study guide
ITS SM-CDT · Work through your exam, one topic at a time.
The ITS Social Media Community and Digital Technology (SM-CDT) credential sits within the Information Technology Specialist (ITS) certification family offered by Certiport, a Pearson VUE business. Certiport describes itself as a leading provider of certification exam development, delivery and program management services delivered through a network of over 14,000 Certiport Authorized Testing Centers worldwide, and the ITS program appears in its certification catalog. The ITS SM-CDT study guide has 5 sections and about 1,741 words.
01Social Media Concepts and Platforms
The Social Media Concepts and Platforms domain checks whether you can match a business goal to the right platform, explain how distribution works, and use industry vocabulary precisely. Expect items that contrast platform formats, audiences, and native features rather than asking you to memorize logos.
356 words, about 2 min02Content Creation and Digital Media Production
Content Creation and Digital Media Production covers planning, producing, and adapting visual and video assets for social formats: correct dimensions, legible design, accessible captions, and clean exports. Aspect ratios: 1:1 square, 4:5 portrait feed, 9:16 vertical for Stories, Reels, TikTok, and Shorts, 16:9 landscape for YouTube and LinkedIn video.
334 words, about 2 min03Community Management and Engagement
Community Management and Engagement tests how you build and moderate a community: response standards, tone, escalation paths, user-generated content rights, and de-escalation. Voice and tone: a documented brand voice keeps replies consistent; tone shifts by context (celebratory, apologetic, factual).
346 words, about 2 min04Digital Technology Tools and Workflows
Digital Technology Tools and Workflows covers the operational backbone: planning calendars, scheduling, approvals, asset management, tracking links, and permissions. Content calendar: one source of truth listing channel, format, copy, asset link, owner, publish date and time, and status.
325 words, about 2 min05Analytics, Ethics, and Digital Citizenship
Analytics, Ethics, and Digital Citizenship covers measurement that maps to goals, plus lawful and responsible practice: disclosure, copyright, privacy, and accessibility. Metrics: impressions are displays; reach is unique viewers; engagement rate = (likes + comments + saves + shares) / reach x 100, and you must state the denominator.
380 words, about 2 min