Assam ASSEB HS Sales Management & Advertising case studies
Assam ASSEB HS Sales Management & Advertising · Put your knowledge to work in context.
Sales Management & Advertising is an elective subject in the Assam Higher Secondary (ASSEB) commerce stream, typically taken alongside Business Studies, Accountancy and Economics in Classes XI–XII. It suits students who want a practical, workplace-facing subject rather than a purely theoretical one, and it is a natural stepping stone towards B.Com, BBA, retail or marketing diplomas, and entry-level roles in field sales, showroom selling and advertising agencies. The Assam ASSEB HS Sales Management & Advertising case studies are 5 cases and about 3,092 words.
1The Order-Taker's Territory
Brahmaputra Agro Traders distributes irrigation pumps and spares across six districts of Assam. Seven field sales representatives call on 180 hardware and agri-input retailers.
655 words, about 3 min2The Quotation That Went Silent
A sales engineer for a commercial refrigeration company has presented a blast chiller and cold-room package worth ₹18.5 lakh to a 120-room hotel in Guwahati. The executive chef and general manager liked the demonstration; the purchase manager asked for a written quotation and said he would come back.
630 words, about 3 min3Two Lines, One Sales Force
A Guwahati-based company sells two lines: diesel and electric irrigation pumps (unit price ₹8,000-25,000, highly seasonal, sold through 210 dealers) and solar pump controllers and panels (₹1.2-4 lakh, sold to dealers and contractors, project-based). Twelve representatives cover Assam and parts of Meghalaya.
607 words, about 3 min4The Forecast That Ate the Budget
A packaged-tea company selling across Assam and Tripura forecast 96,000 cases last year; actual sales were 68,000. Production followed the forecast, leaving 21,000 cases of near-expiry stock and ₹1.4 crore of working capital tied up.
600 words, about 3 min5The 'Clinically Proven' Green Tea
Sunleaf, a Guwahati-based tea company with ₹6 crore turnover, plans to launch a tulsi green tea with an advertising budget of ₹48 lakh. The agency proposes ₹30 lakh on regional television, ₹8 lakh on print, ₹6 lakh on radio and ₹4 lakh on outdoor.
600 words, about 3 min