IBPS RRB Marketing Officer flashcards
IBPS RRB Marketing Officer · Build recall with a focused review session.
32 cards. Read the term and the definition here. The deck at the top of this page is optional.
- Valid syllogism test
- A conclusion follows only if it is true in every possible Venn diagram of the premises. If even one diagram makes it false, the conclusion does not follow.
- Circular seating direction rule
- When people face the centre, a person's left is clockwise and right is anticlockwise. When facing outward, the directions reverse.
- Inequality chain rule
- In a chain like A > B >= C, conclusions combining the same sign direction hold, so A > C is true. Mixed opposite signs cannot produce a definite conclusion.
- Blood relation symbol chain
- Encode each statement with symbols, such as plus for father and minus for mother, then read the chain. This avoids errors from tracking relations verbally.
- Data sufficiency decision rule
- A statement is sufficient only when it produces exactly one possible answer. If two different answers satisfy the data, the statement is insufficient.
- Coding letter position shift
- Check A=1 to Z=26 positions first, then reverse positions, then a constant shift. The same shift usually applies to every letter of the word.
- Direction sense coordinate method
- Treat North as +y, South as -y, East as +x, West as -x. For perpendicular turns, final distance equals the square root of x squared plus y squared.
- Successive percentage change formula
- Net change for a percent followed by b percent equals a + b + ab/100. A 20 percent rise then 20 percent fall gives a net 4 percent fall.
- Compound interest minus simple interest
- For two years, compound interest minus simple interest equals principal times the square of rate divided by 10000. The gap grows with longer periods.
- Equal profit and loss trap
- Two articles sold at the same price with equal percentage profit and loss always yield a net loss of x squared divided by 10 percent, where x is the common percentage.
- Km/h to m/s conversion
- Multiply kilometres per hour by 5/18 to get metres per second. Multiply metres per second by 18/5 to return to kilometres per hour.
- Train crossing platform distance
- A train clearing a platform travels its own length plus the platform length. Time equals that total distance divided by the train's speed.
- Boat and stream speeds
- Downstream speed is boat plus stream and upstream is boat minus stream. Boat speed is their average; stream speed is half their difference.
- Equal distance average speed
- When two equal distances are covered at speeds x and y, average speed is 2xy divided by x plus y, not the simple arithmetic mean.
- Combined work formula
- If A finishes in x days and B in y days, together they take xy divided by x plus y days. Using the LCM of days as work units simplifies calculation.
- Independent event probability
- For independent events, the probability of both equals the product of their probabilities. The probability of either equals their sum minus the product.
- Reading comprehension evidence rule
- Answer only from information stated or implied in the passage. An option that is generally true but absent from the passage is incorrect.
- Error spotting check order
- Check subject-verb agreement first, then tense consistency, then articles, then preposition collocation. Most exam sentences carry exactly one error.
- Para jumble opening sentence
- The opening sentence introduces a noun without referring back by pronoun. Later sentences link through pronouns and connectors such as however or therefore.
- Cloze test grammar fit
- The correct word must match the required part of speech and the meaning in context. Reading the full passage first prevents local-fit errors.
- Idiom: bite the bullet
- To bite the bullet means to face a difficult or unpleasant situation with courage and endure it rather than avoid it.
- Idiom: let the cat out
- To let the cat out of the bag means to reveal a secret accidentally. The idiom is used when confidential information becomes known unintentionally.
- Sentence improvement preference
- Choose the option that is grammatically correct and concise while preserving the original meaning. Reject options that alter the intended sense.
- Marketing mix four Ps
- The core marketing mix comprises Product, Price, Place, and Promotion. Services extend it with People, Process, and Physical evidence, forming the seven Ps.
- Market segmentation bases
- Segments are formed on demographic, geographic, psychographic, and behavioural bases. Targeting selects segments, and positioning creates a distinct mental place.
- Product life cycle stages
- Products pass through introduction, growth, maturity, and decline. The maturity stage usually has the strongest competition and the thinnest unit profit margins.
- CASA deposits meaning
- CASA stands for current account and savings account balances. These are low-cost deposits that improve a bank's net interest margin.
- NPA 90-day rule
- A loan becomes a non-performing asset when interest or principal is overdue for more than ninety days. Assets are then graded substandard, doubtful, or loss.
- KYC requirement purpose
- Know Your Customer rules require identity and address verification before opening accounts. They support anti-money-laundering monitoring and deter fraudulent or anonymous banking.
- RTGS versus NEFT settlement
- RTGS settles high-value payments individually in real time. NEFT settles in batches through the day, so credit timing differs between the two systems.
- Customer acquisition cost
- Customer acquisition cost equals total marketing and sales spend divided by the number of new customers acquired in the same period.
- Business correspondent model
- Business correspondents are bank-appointed agents who deliver basic banking services in unbanked rural areas, supporting financial inclusion where full branches are not viable.