IBPS RRB Marketing Officer case studies
IBPS RRB Marketing Officer · Put your knowledge to work in context.
The IBPS RRB Marketing Officer post sits inside the Common Recruitment Process for Regional Rural Banks, run by the Institute of Banking Personnel Selection. IBPS describes itself as "an autonomous body, created to assist organisations in selection of personnel at various levels," and its site lists CRP RRBs and CRP Specialist Officers as separate recruitment streams, so a marketing-officer vacancy would be advertised under one of those heads rather than as a standalone exam. The IBPS RRB Marketing Officer case studies are 5 cases and about 3,508 words.
1Freezing a five-branch visit itinerary when the brief is under-specified
The district marketing officer of a regional rural bank must visit five branches - A, B, C, D and E - exactly once each, Monday to Friday. The regional office has fixed three conditions: (i) branch C can be visited neither on Monday nor on Friday; (ii) branch D must be visited on the day immediately after branch B; (iii) branch A must be visited before branch E, but not on the day immediately before it.
772 words, about 4 min2Allocating a ₹60,000 lead-generation budget across two channels with a dealer cap
A branch has ₹60,000 for this month's two-wheeler loan lead generation and cannot carry unspent budget forward. Two channels are open.
679 words, about 3 min3Clearing a personal-loan SMS and subject line before a 42,000-customer send
A branch has drafted a promotional message for a personal loan and asked you, as marketing officer, to clear it before the bulk-SMS vendor sends it to 42,000 customers on Friday. Your personal loan of Rs 5 lakh is pre-approved.
692 words, about 3 min4Closing a five-crore CASA gap with three RMs and a ₹40,000 budget
A branch's deposit base is ₹62 crore, of which CASA is ₹19.8 crore. The district has set a CASA ratio target of 40% on the same deposit base, because a ₹9 crore bulk term deposit from a local mill matures in 45 days and treasury expects it to leave.
673 words, about 3 min5Pricing a festival gold-loan campaign against a cheaper competitor
A branch's gold loan book is ₹8.5 crore across 640 accounts. Yield is 9.4% a year, cost of funds 6.0% and operating cost 1.2%, giving a net margin of 2.2%.
692 words, about 3 min