WBCHSE Journalism study materials
WBCHSE Journalism study resources

WBCHSE Journalism key terms

WBCHSE Journalism · Get comfortable with the vocabulary.

Mass Communication

The process of producing and distributing messages to large, scattered, anonymous audiences through media such as newspapers, radio, television, and the internet, usually by organised institutions rather than individuals speaking face to face.

Related: Communication Model, Gatekeeping
Communication Model

A simplified diagram or description of how a message travels from a sender through a channel to a receiver, often including encoding, decoding, feedback, and noise, used to explain and compare different views of the communication process.

Related: Mass Communication, Feedback
Feedback

The response a receiver sends back to a source about a message, such as a letter to the editor, a phone-in comment, or a click, which tells communicators whether the message was received and how it was understood.

Related: Communication Model, Mass Communication
Gatekeeping

The process by which editors, producers, and platform algorithms decide which events and facts reach the public and which are filtered out, shaping what audiences come to regard as important or newsworthy.

Related: News Values, Agenda Setting
Agenda Setting

The idea that media coverage influences which issues audiences think about and rank as important, even if it does not directly tell them what opinion to hold on those issues.

Related: Gatekeeping, News Values
Yellow Journalism

A sensational style of reporting that uses exaggerated headlines, scandal, crime, and emotional appeals to attract readers, prioritising circulation over accuracy and often blurring the line between news and entertainment.

Related: Sting Operation, Paid News
Bengal Gazette

The weekly newspaper started in Calcutta in 1780 by James Augustus Hicky, generally treated as the first newspaper printed in India and remembered for its criticism of the colonial administration.

Related: Press Council of India, Yellow Journalism
Vernacular Press Act

An 1878 colonial law that allowed the government to restrict and seize newspapers published in Indian languages, requiring them to avoid material likely to stir disaffection, while English-language papers were treated more leniently.

Related: Bengal Gazette, Press Freedom
Amrita Bazar Patrika

A Bengali newspaper founded in 1868 that later shifted to English and became known for nationalist reporting and criticism of colonial policies, making it an important voice in Bengal's political journalism.

Related: Vernacular Press Act, Bengal Gazette
News Values

The criteria journalists use to judge whether an event deserves coverage, including impact, proximity, timeliness, prominence, novelty, conflict, and human interest, which together explain why some stories lead bulletins and others are ignored.

Related: Gatekeeping, Lead
Lead

The opening paragraph or first few sentences of a news story, which carries the most important facts and answers the main questions a reader would ask before deciding whether to continue reading.

Related: Inverted Pyramid, 5W1H
Inverted Pyramid

A story structure that places the most essential information at the top and arranges remaining details in descending order of importance, so that readers get the core facts first and editors can trim from the bottom.

Related: Lead, 5W1H
5W1H

The set of questions, namely who, what, when, where, why, and how, that a reporter answers to make a news report complete and that a reader expects to see addressed early in the story.

Related: Lead, Attribution
Attribution

The practice of naming the source of information in a report, such as a named official or a document, so readers can judge the reliability of the claim and the reporter's account can be verified.

Related: Off the Record, Verification
Off the Record

An agreement between a journalist and a source that the information supplied will not be published or used in the report, though the reporter may use it privately to guide further enquiries.

Related: Attribution, Verification
Verification

The routine of checking facts, names, numbers, dates, and quotations against reliable sources before publication, which separates journalism from rumour and protects both the audience and the outlet's credibility.

Related: Attribution, Correction
Follow-up

A later report that returns to an earlier story to record new developments, official responses, or consequences, keeping the audience updated as an event unfolds over days or weeks.

Related: News Values, Lead
Headline

The short, prominent line of text above a news story that summarises its content and attracts readers, usually written to fit a fixed space and often in a larger or bolder typeface.

Related: Sub-editor, Style Sheet
Sub-editor

The journalist who edits copy for accuracy, grammar, length, and legal risk, writes headlines and captions, and designs page layout before the story is sent for printing.

Related: Headline, Copy Editing
Copy Editing

The stage of preparing a reporter's draft for publication by correcting errors, tightening sentences, checking facts, removing repetition, and ensuring the piece follows the outlet's house style.

Related: Sub-editor, Style Sheet
Style Sheet

The set of house rules a publication follows for spelling, capitalisation, abbreviations, titles, and punctuation, applied consistently so that all stories in the paper look and read alike.

Related: Copy Editing, Headline
Correction

A published statement that fixes an error in an earlier report, usually naming what was wrong and giving the accurate information, and treated as an ethical duty rather than an embarrassment.

Related: Verification, Right of Reply
Caption

The short text placed beside or beneath a photograph that identifies the people or place shown, explains what is happening, and links the image to the accompanying report.

Related: Headline, Sub-editor
Sound Bite

A brief, striking excerpt of a recorded speech or interview used in a broadcast report, chosen for clarity and impact and usually kept to a few seconds within a longer news item.

Related: Voice-over, Anchor
Voice-over

Narration recorded by a reporter and played over pictures or video in a broadcast story, used to explain what the audience is seeing and to connect the visuals into a coherent account.

Related: Sound Bite, Anchor
Anchor

The presenter who introduces news items, links reports from correspondents, conducts studio interviews, and guides the audience through a bulletin, whether on television or radio.

Related: Sound Bite, Voice-over
Digital Divide

The gap between people who have reliable access to the internet, devices, and digital skills and those who do not, which affects who can receive online news and participate in digital public debate.

Related: Clickbait, Citizen Journalism
Clickbait

A headline or thumbnail written to provoke curiosity and generate clicks rather than to inform, often exaggerating or withholding the actual content of the linked story and weakening trust in online news.

Related: Digital Divide, Yellow Journalism
Citizen Journalism

News gathering and reporting by members of the public who are not professional journalists, often using mobile phones to record events and share them on social platforms before mainstream outlets arrive.

Related: Digital Divide, Verification
Target Audience

The specific group of people an advertisement or media product is designed to reach, defined by characteristics such as age, income, location, or interests, which guides choices of message, medium, and timing.

Related: Reach, Public Relations
Reach

The number of different people or households exposed to an advertisement or programme at least once during a given period, distinct from the total number of exposures or impressions delivered.

Related: Target Audience, Public Relations
Public Relations

The planned and sustained effort to build and maintain goodwill between an organisation and its publics through communication, including press releases, events, and crisis responses, without paying for editorial space.

Related: Press Release, Target Audience
Press Release

A short written statement issued to newsrooms by an organisation to announce something it considers newsworthy, written in news style with a dateline, quotation, and contact details for follow-up.

Related: Public Relations, Attribution
Defamation

The publication of a false statement that harms a person's reputation, actionable in civil law and, in some circumstances, as a criminal offence, with truth and fair comment often available as defences.

Related: Right of Reply, Contempt of Court
Contempt of Court

An offence of disobeying or disrespecting a court, including publishing material that could prejudice a pending trial or scandalise the judiciary, which restricts what media can report about active cases.

Related: Defamation, Press Freedom
Press Freedom

The principle that journalists should be able to gather and publish information without unjustified government interference, balanced in law against individual rights, national security, and the fairness of trials.

Related: Contempt of Court, Press Council of India
Press Council of India

A statutory body that promotes and protects press freedom, sets standards of journalistic conduct, and hears complaints against newspapers and news agencies, with powers to warn, censure, and recommend action.

Related: Press Freedom, Paid News
Paid News

The practice of publishing material that looks like news but is paid for by a political or commercial interest, deceiving readers about its origin and widely treated as a serious breach of journalistic ethics.

Related: Press Council of India, Yellow Journalism
Right of Reply

The opportunity for a person criticised in a publication or broadcast to present their side in the same medium, regarded as a matter of fairness and sometimes provided for by law or by editorial policy.

Related: Defamation, Correction
Sting Operation

A covert reporting technique in which journalists pose as ordinary people to record evidence of wrongdoing, raising ethical and legal questions about deception, privacy, and entrapment that must be justified by public interest.

Related: Yellow Journalism, Verification