MTTC Business, Management, Marketing, and Technology (098) study plan

Diagnose baseline knowledge by completing a timed 50-question practice test covering all Business Management and Marketing content, logging accuracy by subtopic (management functions, marketing mix, finance, law, economics, technology).

Build a one-page concept map linking the four management functions (planning, organizing, leading, controlling) to the five marketing mix elements (product, price, place, promotion, people) with at least two examples per link.

Define and contrast sole proprietorship, partnership, LLC, S-corporation, and C-corporation in a comparison table covering liability, taxation, and formation requirements.

Create a spaced-repetition deck of 40 key terms drawn from the diagnostic's missed items, scheduling reviews for weeks 2, 4, and 8.

Explain the strategic management process (SWOT, vision/mission, objective setting, strategy formulation, implementation, evaluation) and apply it to two hypothetical small businesses, identifying at least three internal and three external factors each.

Differentiate market segmentation, targeting, and positioning, then construct a positioning statement for a chosen product using demographic, psychographic, geographic, and behavioral bases.

Compare the four Ps of the marketing mix with the extended 7 Ps for services, and justify which mix applies to three given scenarios.

Solve five break-even analysis problems and three markup/markdown pricing problems, showing all formulas and interpreting the results.

Describe the product life cycle stages and recommend at least two marketing strategies for each stage in a matrix.

Distinguish the channels of distribution (direct, retailer, wholesaler, agent) and calculate channel margins for a product priced at three different channel levels.

Apply the promotional mix (advertising, personal selling, sales promotion, public relations, direct/digital marketing) to design a campaign outline for a new product launch, specifying budget allocation percentages and rationale.

Interpret basic financial statements (income statement, balance sheet, cash flow) by calculating gross profit margin, net profit margin, current ratio, and inventory turnover from provided sample data.

Summarize key legal and regulatory concepts affecting business: contract elements, employment law basics (FLSA, OSHA, EEOC), consumer protection, and intellectual property (patents, trademarks, copyrights).

Explain fundamental economic concepts (supply and demand, elasticity, market structures, business cycles) and predict price and quantity effects in three given market scenarios.

Identify the role of technology in business operations, including e-commerce models, management information systems, and basic data security principles.

Complete a 75-question timed mixed practice test and review every missed item, categorizing errors by content area.

Analyze human resource management functions (recruitment, selection, training, performance appraisal, compensation, employee relations) and draft a hiring process flowchart with at least six steps.

Compare leadership styles (autocratic, democratic, laissez-faire, transformational) and match each to appropriate organizational situations in a table.

Explain motivational theories (Maslow, Herzberg, expectancy theory) and apply one theory to design a retention plan for a high-turnover role.

Review and resolve all remaining flagged items in the spaced-repetition deck, adding 20 new cards from weak areas identified in week 4.

Apply marketing research methods (surveys, focus groups, observation, secondary data) by designing a 10-question customer survey and a sampling plan for a given business problem.

Evaluate ethical and social responsibility issues in business and marketing, including deceptive advertising, pricing ethics, and sustainability, by writing short responses to four ethical dilemma prompts.

Integrate technology tools by outlining how a small business could use CRM software, social media analytics, and cloud accounting to support management and marketing decisions.

Complete a second 75-question timed practice test, targeting a score at least 10 percentage points higher than week 4.

Synthesize all content areas by creating a one-page master review sheet linking management functions, marketing mix, finance, law, economics, HR, and technology with key formulas and definitions.

Practice constructed-response items by writing full answers to six prompts (two management, two marketing, two integrated) under timed conditions.

Self-score constructed responses against a rubric checking for accurate terminology, application to scenario, and completeness, and revise two weakest answers.

Re-take all missed items from weeks 1–6 practice tests and achieve at least 85% accuracy on that subset.

Complete two full-length timed practice exams (100 questions each) under test-day conditions, scoring at least 80% on each.

Review every missed question from both exams and update the master review sheet with any new gaps.

Finalize test-day logistics: confirm registration, identification requirements, testing location or online proctoring setup, and permitted materials.

Conduct a final rapid review of the spaced-repetition deck and master review sheet, focusing only on flagged and high-frequency items.