EXIL-NEGOCIOS study plan

Reconstruct from memory the core strategy frameworks (five forces, value chain, SWOT, generic strategies, growth-share matrix) and write a two-line explanation of when each is the right lens

Apply two frameworks to a single real company and defend its competitive position in writing

Build a linked income statement, balance sheet and cash flow statement for a sample firm and reconcile the cash flow to the change in cash

Sort a 40-item sample set by domain and sub-topic to identify which topics lose the most marks

Compute and interpret twelve financial ratios spanning liquidity, leverage, profitability and efficiency for the same sample firm

Separate fixed from variable costs, calculate contribution margin and break-even volume, and explain operating leverage

Evaluate three investment proposals using NPV, IRR and payback, showing the discount-rate assumption used

Outline the main strategic moves (cost leadership, differentiation, vertical integration) and predict their financial statement impact

Segment a market on two dimensions, choose a target segment and write a positioning statement for it

Assemble the marketing mix for that positioning and justify each of the four elements

Recommend a price using contribution margin plus a competitor reference, and show the volume needed to hit a profit target

Calculate and interpret customer acquisition cost, lifetime value and conversion rate from a small funnel data set

Complete a 60-question timed set across the three front-loaded domains and log every error with its root cause

Re-teach each missed concept from first principles without consulting notes

Consolidate all formulas from domains 1 to 3 onto a single reference sheet

Answer five short-answer case prompts combining strategy, marketing and finance in under 20 minutes each

Map a production or service process end to end, identify the bottleneck and calculate its capacity

Set an inventory policy using EOQ and safety stock, and state the assumptions behind each

Build a rolling forecast and compare it against a naive baseline to measure forecast error

Define six operational and commercial KPIs, state their formulas and design a dashboard layout that shows them

Translate one process into a digital workflow and name the data captured at each step

Compare three motivation theories and apply each to a retention problem in a short written case

Draft a hiring plan for a growing team, covering role design, sourcing channel and a structured interview scoring rubric

Analyze a small dataset with descriptive statistics and interpret one trend or regression output in plain language

Audit a dataset for quality issues (missing values, outliers, sampling bias) and state how each would distort a decision

Complete a business model canvas for a new venture and stress-test the revenue and cost assumptions

Estimate a rough valuation for that venture using one comparable and one discounted cash flow approach

Distinguish the main business forms and identify the contract terms that create the greatest legal exposure

Apply a structured ethics decision framework to five short compliance scenarios and justify each conclusion

Sit two full-length timed mock exams under exam conditions and score them

Re-derive every missed item to concept level and close each gap with a targeted drill

Compress all eight domains into a single final review sheet of triggers, formulas and traps

Rehearse pacing by answering a 20-question set in the exact per-question time budget