SPA PSEE cheat sheet
SPA PSEE · Keep the key ideas within reach.
Spa Business Operations and Management
Treatment room utilization % = occupied treatment minutes ÷ available treatment minutes × 100; exclude rooms closed for maintenance from available minutes.
Spa revenue per available treatment room = total spa revenue ÷ available treatment rooms ÷ operating days.
Average treatment rate = treatment revenue ÷ treatments performed; calculate separately by service category to avoid mix distortion.
Labor cost % = wages + payroll taxes + benefits ÷ total spa revenue × 100.
Break-even treatments = fixed costs ÷ (average treatment price − variable cost per treatment).
Inventory par level = average daily usage × lead time in days + safety stock.
Closing cash control: count the drawer to the opening float, record over/short, and reconcile daily receipts before deposit.
Booking schedule rule: block turnover time between treatments equal to room reset time plus therapist buffer; do not sell overlapping slots.
Client Care and Customer Experience
Intake form captures medications, allergies, pregnancy/lactation, recent surgery, skin disease, and contraindications; update at each visit.
NPS = % promoters (score 9-10) − % detractors (score 0-6); passives score 7-8 and are excluded.
Rebooking rate = clients with a future appointment booked before leaving ÷ clients served × 100.
Service recovery steps: acknowledge the issue, apologize, resolve within authority, document, and follow up within the set time.
Complaint log fields: date, client, service, staff, issue, immediate action, resolution, and follow-up date.
Consultation uses open questions, skin and pressure assessment, and confirms product allergies before treatment.
Privacy rule: access client records on a need-to-know basis; retain and destroy records per local law.
Handoff includes client name, treatment, products used, pressure preference, and any reaction or contraindication.
Treatments
Massage contraindications requiring clearance: fever, acute infection, DVT, uncontrolled hypertension, recent fracture, or surgery.
Pregnancy massage after the first trimester: side-lying with pillow or bolster support; avoid prone position and abdominal pressure.
Essential oil dilution: 1% = 6 drops per 30 mL carrier; 2% = 12 drops; face and sensitive skin 0.5-1%.
Chemical peel depth is determined by acid type, concentration, pH, and contact time; neutralize per manufacturer protocol.
Facial sequence: cleanse, analyze, exfoliate, extract, massage, mask, moisturize, and apply SPF.
Waxing is avoided over isotretinoin-treated skin, active eczema, moles, varicose veins, and compromised skin.
Heat contraindications: impaired sensation, neuropathy, cardiovascular disease, pregnancy, and acute inflammation.
Patch test any new product on the inner forearm 24-48 hours before first full-face or full-body use; record the result.
Products
Leave-on skin products typically fall at pH 4.5-5.5; bar soap is alkaline; AHA/BHA products are formulated below skin pH.
Water-containing products require a broad-spectrum preservative; challenge testing verifies bacterial, yeast, and mold protection.
FIFO: first in, first out; mark opened date and discard at period-after-opening or manufacturer expiry, whichever is first.
Patch test: apply a small amount to the inner forearm, wait 24-48 hours, and record the result before full use.
Essential oils need a solubilizer in water-based products; never add neat oil directly to water.
Retinoids increase photosensitivity and skin fragility; avoid waxing, laser, and strong peels on recently treated skin.
Store products cool and dry away from sunlight; keep essential oils in amber glass and check for oxidation.
Use a clean spatula for jar products; do not double-dip or return unused product to the container.
Hygiene and Safety
Hand hygiene: soap and water for 20 seconds or alcohol-based hand rub before and after each client and after glove removal.
Single-use items include needles, razor blades, wax spatulas, nail files, and disposable gloves; never reuse.
Disinfection sequence: clean visible debris, apply EPA-registered hospital-grade disinfectant, and keep wet for label contact time.
Sharps go into puncture-resistant, closable containers; replace when three-quarters full per local rule.
Bloodborne pathogen exposure: wash the site, report immediately, seek medical evaluation, and document the incident.
Wax pot rule: no double-dipping; discard wax contaminated with blood, skin, or hair; clean the pot between clients as required.
Clean linens are stored separately from soiled linens; wash and dry per local health-code temperature.
Safety Data Sheets are kept accessible for every chemical; secondary spray bottles are labeled with contents and hazard.
Sales
Average ticket = total revenue ÷ number of transactions; track service and retail separately.
Retail attachment = retail revenue ÷ service revenue × 100; unit attachment = retail units ÷ services performed.
Booking conversion = bookings ÷ inquiries × 100; include phone, web, walk-in, and social-message inquiries.
Package price = sum of included services − bundle discount; confirm contribution margin after labor and product costs.
Gift card sales are deferred revenue until redeemed; breakage is recognized only per accounting policy and local law.
Membership churn = canceled members ÷ active members at start of period × 100.
Upsell rule: recommend one add-on after consultation that matches a diagnosed need; state benefit before price.
Objection handling: clarify the concern, confirm understanding, answer with evidence, then offer a choice.
Marketing and Human Resources
CAC = marketing and sales spend ÷ new clients acquired in the period.
Client lifetime value = average spend per visit × visits per year × retention years × margin.
Marketing ROI = (revenue − campaign cost) ÷ campaign cost × 100.
Email/SMS marketing requires prior consent, sender identification, and a working unsubscribe link.
Employee turnover = separations ÷ average headcount × 100; calculate separately for voluntary and involuntary turnover.
Labor cost % = total payroll (wages + taxes + benefits) ÷ total revenue × 100.
Structured hiring: job description, scored interview, practical trade test, reference check, and documented offer.
Onboarding sign-off covers policy, hygiene, product knowledge, consultation, and practical competency before solo work.
Training records include date, trainer, competency assessed, result, and next review date.