OMCA

It is served online with approximately 70 multiple choice questions and allows 75 minutes, which works out to roughly a minute per question. A remote proctor monitors the session through your webcam and microphone. Books, notes, online lookups, chats, calls, and other people in the room are not allowed, so plan a quiet, private space with reliable internet.

The OMCA exam costs US $225, which covers online proctoring and exam delivery for one attempt. A purchased instance includes one exam attempt and does not include free retakes; retakes cost the same as the first attempt. There are no refunds for exams, whether taken or not. Some pre-registered groups may use a voucher.

Candidates must sit for the OMCA exam within 90 days of purchase or registration. After purchase you receive an email explaining how to schedule and access the exam, and since it is proctored online around the clock you can pick a time and location that suits you rather than traveling to a test center.

OMCP does not publish grades, percentages, or cut scores, and item-level feedback is not provided. Results are simply pass or did not pass. Candidates who do not pass are encouraged to review their training material and try again; OMCP notes pass rates are typically higher after review and a subsequent retake, which costs the same as the first attempt.

You can register and sit the exam, but certification requires a passing score plus one of three paths: 4,000 hours (two years) of marketing experience; completion of an OMCP-Approved digital marketing course within the six months before your application; or a secondary degree or equivalent with 600 hours of marketing experience. Check the requirements before booking.

OMCP recommends at least 600 hours of marketing experience covering conceptual understanding of six disciplines, plus an approved course covering all eight. Because the exam spans eight equally represented areas, study breadth first: confirm you can explain core concepts and metrics in each discipline, then deepen the two or three where you are weakest. The $15 practice exam shows question types.

The most frequent problems are narrow preparation, such as deep platform knowledge in one channel with no grasp of the other seven, and relying on outdated training instead of current material. Others underestimate timing at roughly a minute per question, or assume platform certificates alone qualify. OMCP states no course or published book will completely prepare a candidate.

OMCA certifications last two years when renewed for the second year with Professional Development Units. Currently, accrual of 100 PDUs during the year is required for extension, submitted with verification through your member dashboard. Alternatively, you can renew for the additional year by passing the OMCA exam again. OMCP cites rapid change in digital marketing as the reason for the short cycle.

You upload proof of your passing score (a unique verification code is provided), proof of experience, and proof of education through the free OMCP membership portal, then request a certification review. Staff work to complete verification within three business days, and requests for expedited reviews are often honored. Certified candidates receive a badge, a signed digital certificate, and a verification profile.