OMCA study plan

Define key digital analytics metrics (sessions, users, bounce rate, conversion rate) and explain how each is calculated.

Set up a free Google Analytics 4 property and a Google Ads test account to explore interfaces.

Differentiate between PPC ad formats (search, display, video, shopping) and their typical use cases.

Calculate basic PPC metrics: CTR, CPC, CPM, CPA, and ROAS from given sample data.

Build a simple conversion tracking setup in GA4 using Google Tag Manager (or simulate with a test page).

Analyze a sample GA4 report to identify top-performing traffic sources and landing pages.

Draft a PPC campaign structure (campaigns, ad groups, keywords, ads) for a fictional product.

Write three responsive search ads with headlines and descriptions that include relevant keywords.

Conduct keyword research for a chosen topic using free tools (Google Keyword Planner, AnswerThePublic).

Categorize keywords by search intent (informational, navigational, transactional, commercial).

Perform an on-page SEO audit of a web page: check title tags, meta descriptions, headings, and internal links.

Outline a content marketing plan for a blog, including 5 topics mapped to funnel stages.

Optimize a web page for a target keyword by rewriting title, meta description, and H1, and adding internal links.

Create a content calendar for one month with 8 pieces across formats (blog, video, infographic).

Explain how search engines crawl, index, and rank pages, and identify common technical SEO issues.

Write a content distribution plan for one blog post across three channels.

Compare major social media platforms (Facebook, Instagram, LinkedIn, TikTok, X) by audience and content format.

Develop a social media content strategy for a brand, including posting frequency and engagement tactics.

Set up an email marketing account (e.g., Mailchimp free tier) and create a welcome email sequence.

Write three subject lines and preview text for an email campaign, applying A/B testing principles.

Create a social media content calendar for two weeks with 10 posts, including visuals and copy.

Analyze social media metrics (reach, engagement rate, click-through) and explain how to interpret them.

Build an email list growth plan with lead magnet ideas and sign-up form placement.

Design an email automation workflow (e.g., abandoned cart or post-purchase) with triggers and timing.

Identify key principles of conversion-centered design (clarity, trust, urgency, friction reduction).

Conduct a heuristic UX audit of a landing page and propose five improvements.

Explain mobile-first design and its impact on SEO, page speed, and conversion.

Set up a simple A/B test hypothesis for a landing page element (e.g., CTA button).

Create a mobile marketing strategy for a local business, including SMS and mobile app considerations.

Design a mobile-friendly landing page using a free tool (e.g., Google Sites) and test it on multiple devices.

Review all domains using practice questions and identify weak areas.

Take a full-length practice exam under timed conditions and score it.