OMCA case studies
OMCA · Put your knowledge to work in context.
The OMCA™ Digital Marketing Certification is a vendor-neutral credential offered through OMCP, an independent industry association that maintains competency and exam standards for online marketing. It verifies skills, education, and experience rather than platform-specific know-how, and OMCP states that over 900 universities and training institutes teach to OMCA standards. It suits generalist digital marketers: managers of marketing teams, recent graduates of digital marketing courses, people with roughly 600 hours of experience, or anyone using it as a first step toward the specialist OMCP® certification. The exam is proctored online 24/7 and tests concept-level understanding across eight disciplines: digital analytics, social media marketing, SEO, content marketing, digital advertising including PPC, conversion optimization (UX), email marketing, and mobile marketing. The OMCA case studies are 5 cases and about 4,416 words.
1When Platform Conversions, GA4, and CRM Disagree
Northwind Analytics is a B2B SaaS company with a 21-day sales cycle. Last quarter its CRM recorded 420 marketing-qualified leads, while the primary ad platform reported 610 conversions and GA4 reported 300 key events.
897 words, about 4 min2Declining Organic Social and a Prospecting ROAS Problem
Glowform is a DTC skincare brand with 38,000 Instagram followers, 12,000 TikTok followers, and 8,000 email subscribers. Organic reach has fallen 35% in six months, Instagram engagement rate is 1.2%, and average video completion is 8% against an internal target of 18%.
940 words, about 5 min3Local SEO Recovery After a Botched Migration
Harbor Plumbing operates 14 locations across three states. Organic sessions fell 60% in the Denver market six months after a migration to a new CMS, while other markets are flat.
923 words, about 5 min4Mobile Checkout Friction and an Overloaded Redesign
Lumen Home sells lighting online. Mobile accounts for 78% of sessions but only 61% of revenue.
829 words, about 4 min5Deliverability Crisis at a Subscription Box
Crate & Root is a subscription box with 120,000 email contacts. The only recurring send is a weekly newsletter; 35% of contacts have not opened in 12 months.
827 words, about 4 min