OMCA study guide
OMCA · Work through your exam, one topic at a time.
The OMCA™ Digital Marketing Certification is a vendor-neutral credential offered through OMCP, an independent industry association that maintains competency and exam standards for online marketing. It verifies skills, education, and experience rather than platform-specific know-how, and OMCP states that over 900 universities and training institutes teach to OMCA standards. The OMCA study guide has 8 sections and about 2,127 words.
01Digital Analytics
Digital Analytics tests whether you can turn platform and site data into decisions: define KPIs, validate data, segment audiences, and choose an attribution lens. The exam favors measurement plans tied to business objectives over tool trivia.
273 words, about 1 min02Social Media Marketing
Social Media Marketing tests channel selection, audience and platform fit, organic and paid execution, community management, and measurement. Expect questions on native formats, engagement math, influencer disclosure, and how to turn social activity into business outcomes.
277 words, about 1 min03Search Engine Optimization (SEO)
SEO tests how search engines discover, understand, and rank pages, plus how to align content with intent. The exam covers crawlability, indexing, on-page relevance, links, technical health, and E-E-A-T signals.
284 words, about 1 min04Content Marketing
Content Marketing tests how to plan, produce, distribute, and measure content that earns attention and supports a business goal. Expect questions on audience research, content types, funnel mapping, editorial process, and ROI.
264 words, about 1 min05Digital Advertising (Including PPC)
Digital Advertising (Including PPC) tests paid search and paid media fundamentals: campaign structure, targeting, bids, creative, landing pages, and measurement. Expect math on CTR, CPC, CPA, and ROAS, plus judgment on match types and optimization.
267 words, about 1 min06Conversion Optimization (UX)
Conversion Optimization (UX) tests how to find friction, form hypotheses, and improve completion rates through research and experimentation. Expect funnel math, usability heuristics, A/B testing logic, and prioritization.
262 words, about 1 min07Email Marketing
Email Marketing tests list building, deliverability, segmentation, automation, and measurement. Expect questions on consent, authentication, lifecycle campaigns, subject lines, and metrics that survive privacy changes.
244 words, about 1 min08Mobile Marketing
Mobile Marketing tests how to reach and convert users on smartphones and tablets across mobile web, apps, SMS, push, and location. Expect questions on responsive design, speed, permission-based messaging, and mobile measurement.
256 words, about 1 min