OMCP case studies

The OMCP® Digital Marketing Certification is a vendor-neutral credential awarded to professionals who have verified experience, documented training, and demonstrated knowledge of digital marketing best practices across multiple disciplines. It is aimed at specialists and practitioners who want external validation of their skills rather than a generalist entry credential; the organization positions its certifications as OMCA for generalists and OMCP for specialists. The exam is delivered as three proctored online parts: one broad-spectrum, base-knowledge section testing conceptual knowledge across multiple online marketing disciplines, plus two specialty sections focused on generally accepted practices in specific core disciplines. The core disciplines named by the role delineation study are Content Marketing, Conversion Rate Optimization, Email Marketing, Mobile Marketing, Paid Search (PPC), Search Engine Optimization, Social Media Marketing, and Digital Analytics. The OMCP case studies are 5 cases and about 3,442 words.