OMCP study guide
OMCP · Work through your exam, one topic at a time.
The OMCP® Digital Marketing Certification is a vendor-neutral credential awarded to professionals who have verified experience, documented training, and demonstrated knowledge of digital marketing best practices across multiple disciplines. It is aimed at specialists and practitioners who want external validation of their skills rather than a generalist entry credential; the organization positions its certifications as OMCA for generalists and OMCP for specialists. The OMCP study guide has 8 sections and about 2,639 words.
01Content Marketing
Content Marketing on the OMCP exam tests whether you can plan, produce, distribute, and measure content that serves a defined audience and business goal-not merely write blog posts. Expect questions on audience and persona research, content strategy, editorial calendars, formats, distribution, governance, and measurement across the customer journey.
356 words, about 2 min02Conversion Rate Optimization
Conversion Rate Optimization on the OMCP exam tests experimentation and funnel improvement: how to diagnose friction, form testable hypotheses, run valid A/B tests, and decide when a result is trustworthy. Expect questions on funnel analysis, landing pages, forms, sample size, statistical significance, segmentation, personalization, and QA.
351 words, about 2 min03Email Marketing
Email Marketing on the OMCP exam tests permission-based list growth, deliverability, lifecycle automation, testing, and measurement. Expect questions on consent, authentication, segmentation, welcome and abandonment flows, subject lines, mobile rendering, and metrics such as click-to-open rate, complaint rate, and revenue per recipient.
323 words, about 2 min04Mobile Marketing
Mobile Marketing on the OMCP exam tests mobile-first experience design, SMS and push messaging, app versus web decisions, and mobile measurement. Expect questions on responsive design, speed, tap targets, consent for SMS, push opt-in, deep linking, app store optimization, retention, and cross-device attribution.
328 words, about 2 min05Paid Search (PPC)
Paid Search on the OMCP exam tests account structure, keyword intent, bidding, Quality Score, ad copy, landing-page fit, and conversion measurement. Expect questions on match types, negative keywords, search terms, automated bidding, Shopping and Performance Max, and diagnosing cost per acquisition.
345 words, about 2 min06Search Engine Optimization (SEO)
SEO on the OMCP exam tests crawlability, indexation, rendering, keyword intent, on-page optimization, links, and content quality. Expect questions on robots.txt, sitemaps, canonicals, noindex, status codes, JavaScript rendering, Core Web Vitals, structured data, and E-E-A-T.
309 words, about 2 min07Social Media Marketing
Social Media Marketing on the OMCP exam tests platform-native strategy, organic and paid execution, community management, influencer practice, and measurement. Expect questions on content calendars, social listening, audience targeting, creative testing, disclosure, and attribution.
312 words, about 2 min08Digital Analytics
Digital Analytics on the OMCP exam tests measurement planning, event tracking, attribution, data quality, and reporting. Expect questions on KPIs, dimensions and metrics, GA4 events and conversions, UTM governance, consent, sampling, and comparing attribution models.
315 words, about 2 min