OMCP study plan

Map the full OMCP blueprint into a one-page tracker that lists all 8 domains, their weights, and the subtopics you must cover for Content Marketing and SEO

Define content marketing's core mechanics in your own words: audience personas, content types, editorial calendar, distribution channels, and the difference between owned, earned, and paid media

Explain how SEO fundamentals (crawling, indexing, ranking) interact with content strategy, including keyword research, search intent mapping, and on-page optimization elements like title tags, meta descriptions, and heading structure

Build a glossary of at least 30 terms spanning both domains and write a one-sentence definition for each without looking anything up

Draft a content brief for a fictional brand that specifies target persona, primary and secondary keywords, search intent, content format, and internal linking plan

Compare content distribution tactics (organic search, email, social, syndication) and rank them by effort versus expected reach for a small team

Analyze how technical SEO factors such as site speed, mobile-friendliness, canonical tags, and XML sitemaps affect content performance

Practice writing meta titles and descriptions for five different search intents and check each against length and click-through best practices

Identify how to measure content effectiveness using engagement, assisted conversions, and content-attributed revenue rather than pageviews alone

Review common content marketing mistakes (keyword cannibalization, thin content, outdated pages) and write a fix for each

Define conversion rate optimization fundamentals: funnel stages, conversion goals, micro versus macro conversions, and the role of hypothesis-driven testing

Explain A/B and multivariate testing mechanics, including sample size, statistical significance, and common testing pitfalls like peeking and seasonality

Describe how to design and interpret a landing page test, covering control versus variant, primary metric selection, and guardrail metrics

Connect analytics to CRO by identifying which reports (funnel exploration, event tracking, segment comparison) reveal drop-off points

Set up a hypothetical measurement plan that defines KPIs, dimensions, and segments for a checkout funnel

Interpret analytics data responsibly: distinguish correlation from causation, recognize sampling and attribution limitations, and explain last-click versus multi-touch attribution

Practice reading a funnel report and writing three prioritized optimization recommendations from the drop-off data

Explain how to build and validate UTM parameters so campaign data lands cleanly in analytics

Describe common CRO tactics (social proof, urgency, form simplification, trust signals) and the psychological principle behind each

Evaluate a landing page structure section by section and justify what you would test first and why

Define email marketing fundamentals: list building, consent and permission standards, segmentation, and lifecycle campaigns (welcome, nurture, win-back)

Explain deliverability mechanics including sender reputation, authentication (SPF, DKIM, DMARC), spam triggers, and list hygiene practices

Describe how to structure an A/B test on subject lines, send times, and content, and which metrics (open, click, conversion, unsubscribe) matter at each stage

Outline mobile marketing fundamentals: responsive design, mobile-first indexing implications, app versus web, SMS and push notification consent rules

Compare mobile engagement channels (SMS, push, in-app, mobile web) by use case, opt-in requirements, and measurement approach

Analyze email performance metrics and diagnose likely causes when open rates fall but click rates hold steady, or vice versa

Explain mobile page speed and Core Web Vitals as they affect mobile conversion and search visibility

Describe location-based and app-based mobile tactics (geofencing, deep links, app onboarding) and when each is appropriate

Identify compliance considerations for email and mobile messaging, including consent capture, unsubscribe handling, and quiet hours for SMS

Draft a mobile-first version of an existing email template and list the specific changes made for small screens

Explain paid search account structure: campaigns, ad groups, keyword match types, negative keywords, and how budget and bidding strategies interact

Describe ad copy and extension best practices, quality score components, and how landing page relevance affects cost and position

Outline social media marketing fundamentals: organic versus paid, platform selection by audience, content formats, and community management

Compare paid social campaign objectives (awareness, consideration, conversion) and the creative and targeting choices each requires

Explain how to measure PPC and social performance using CTR, CPC, CPA, ROAS, and engagement metrics, and when each metric misleads

Consolidate all eight domains into a single review sheet that lists the three most testable concepts per domain

Complete a timed 60-question self-assessment across all domains and score each domain separately

Re-teach the two lowest-scoring domains in writing as if explaining them to a colleague, then check the explanation against your notes

Resolve every flagged weak spot by writing a corrected definition and one worked example for each

Build a final-week checklist of formulas, metric definitions, and channel-specific rules to review the morning of the exam