CLTC key terms
CLTC · Get comfortable with the vocabulary.
- Season Pass
- Related: Season Pass Renewal, Single-Day Ticket
A ticket product that grants admission to multiple visits or performances across a defined period, usually sold at a price lower than buying separate single-day tickets for each visit.
- Single-Day Ticket
- Related: Season Pass, Gate Price
Admission valid for one specified date only, purchased at the gate or online, and used as the comparison price when evaluating whether a pass saves money.
- Season Pass Renewal
- Related: Season Pass, Renewal Window
The process by which a current pass holder buys the same or a comparable pass for the next season, often at a discounted rate or with a loyalty benefit attached.
- Renewal Window
- Related: Season Pass Renewal, Early Access
The limited period during which existing pass holders may renew before passes open to the general public, typically tied to a deadline and a guaranteed price.
- Early Access
- Related: Renewal Window, Pass Holder Benefit
A benefit allowing pass holders to buy tickets, book seats, or enter a venue before the general public, used as a retention incentive in pass marketing.
- Pass Holder Benefit
- Related: Early Access, Season Pass
Any extra value bundled with a pass beyond admission, such as discounts on food or merchandise, free parking, or priority seating, listed in pass comparison materials.
- Blackout Date
- Related: Season Pass, Ticket Restriction
A date on which a particular pass or ticket type cannot be used, usually high-demand days, and which must be disclosed clearly before purchase.
- Ticket Restriction
- Related: Blackout Date, Refund Policy
Any condition limiting how or when a ticket may be used, such as age limits, non-transferability, expiration, or required entry time, disclosed at the point of sale.
- Refund Policy
- Related: Ticket Restriction, Exchange Policy
The stated rules governing whether and how a buyer can recover money for an unused or cancelled ticket, including deadlines, fees, and excluded products.
- Exchange Policy
- Related: Refund Policy, Ticket Restriction
The rules allowing a ticket buyer to swap a purchased date or ticket type for another, often subject to a fee, price difference, or deadline.
- Group Rate
- Related: Group Sales, Gate Price
A reduced per-person price offered when a purchase meets a minimum headcount, arranged in advance through a group sales contact rather than at the gate.
- Group Sales
- Related: Group Rate, Advance Booking
The function that handles advance bookings for schools, tour operators, companies, and other organizations, quoting rates, holding seats, and issuing one consolidated payment.
- Advance Booking
- Related: Timed Entry, Gate Price
Reserving tickets or a visit slot before the day of arrival, often required for timed entry and usually offered at a lower price than walk-up purchase.
- Timed Entry
- Related: Advance Booking, Capacity Limit
An admission system where each ticket carries a specific arrival slot, used to manage crowd flow and capacity rather than allowing entry at any time of day.
- Capacity Limit
- Related: Timed Entry, Sold Out
The maximum number of visitors permitted in a venue or at an event at one time, set by safety rules and used to decide when tickets are sold out.
- Sold Out
- Related: Capacity Limit, Waitlist
The status of an event or date for which no further tickets can be sold because the capacity limit has been reached, requiring staff to offer alternatives.
- Waitlist
- Related: Sold Out, Exchange Policy
A list of guests who are contacted if tickets become available again after a date sells out or after a cancellation, usually handled in order of sign-up.
- Gate Price
- Related: Single-Day Ticket, Advance Booking
The price charged for admission bought on arrival rather than in advance, typically the highest published rate and the benchmark against which pass value is explained.
- Show Schedule
- Related: Reserved Seating, Standby Line
The published list of performance times, dates, and locations for the day or season, used by guests to plan arrival and by staff to manage seating and staffing.
- Reserved Seating
- Related: General Admission Seating, Show Schedule
A ticketing arrangement in which each guest is assigned a specific seat or section for a performance, as opposed to open or first-come seating.
- General Admission Seating
- Related: Reserved Seating, Standby Line
A seating arrangement where a ticket guarantees entry to the venue but not a particular seat, with guests choosing any open place on arrival.
- Standby Line
- Related: General Admission Seating, Show Schedule
A queue for guests without a reservation who hope to fill seats released shortly before a performance starts, admitted only if space remains.
- Special Event
- Related: Private Event, Event Calendar
A programmed activity outside the regular daily offering, such as a holiday celebration, preview, or themed evening, often requiring a separate ticket or registration.
- Private Event
- Related: Special Event, Venue Buyout
A booked function that closes all or part of a venue to the public, such as a corporate reception or wedding, coordinated in advance with the events team.
- Venue Buyout
- Related: Private Event, Rental Fee
An arrangement in which an organization rents an entire venue or defined area exclusively for its own guests, removing public access for the booked period.
- Event Calendar
- Related: Show Schedule, Special Event
The forward-looking published listing of shows, programs, and special events by date, used by guests to plan visits and by staff to answer scheduling questions.
- Accessibility Accommodation
- Related: Reserved Seating, Guest Services
An adjustment made so guests with disabilities can attend a show or event, such as wheelchair spaces, assistive listening devices, or sign-language interpretation on request.
- Annual Fund
- Related: Unrestricted Gift, Recurring Gift
A fundraising program that seeks recurring yearly gifts, often unrestricted, to cover ongoing operating costs rather than a single capital project.
- Unrestricted Gift
- Related: Annual Fund, Restricted Gift
A donation given without a designated purpose, allowing the organization to apply the funds wherever the need is greatest, such as staffing or maintenance.
- Restricted Gift
- Related: Unrestricted Gift, Designated Giving
A donation the donor ties to a specific purpose, program, or project, which the organization must honor and report on as a condition of accepting the funds.
- Designated Giving
- Related: Restricted Gift, Matching Gift
A gift directed by the donor to a named program, exhibit, or fund, distinct from an unrestricted gift but not necessarily carrying a formal legal restriction.
- Recurring Gift
- Related: Annual Fund, Pledge
A donation automatically charged at a set interval, such as monthly, until the donor cancels, providing predictable income and often promoted at a lower per-gift amount.
- Pledge
- Related: Recurring Gift, Gift Acknowledgement
A donor's written or verbal commitment to give a stated amount, often payable in installments over time, which the organization records and follows up on.
- Matching Gift
- Related: Designated Giving, Corporate Sponsorship
A donation doubled by an employer or sponsor that matches employee charitable contributions, usually requiring the donor to submit a form to trigger the match.
- Corporate Sponsorship
- Related: Matching Gift, In-Kind Donation
A business payment made in exchange for visibility or benefits such as event branding, distinct from a charitable gift because something of value is received.
- In-Kind Donation
- Related: Corporate Sponsorship, Gift Acknowledgement
A contribution of goods or services rather than money, such as printing, food, or equipment, valued and acknowledged according to the organization's acceptance policy.
- Gift Acknowledgement
- Related: Pledge, Donor Recognition
The written thank-you and receipt sent to a donor confirming the amount or nature of a gift, required for tax purposes and for building a donor relationship.
- Donor Recognition
- Related: Gift Acknowledgement, Membership Level
The ways an organization publicly or privately thanks supporters, such as donor walls, listing levels, or event mentions, usually tiered by gift amount.
- Membership Level
- Related: Member Benefit, Donor Recognition
A tier in a membership program that sets the price and the bundle of benefits a supporter receives, such as free admission, guest passes, or event invitations.
- Member Benefit
- Related: Membership Level, Reciprocal Admission
A specific privilege attached to a membership level, such as free entry, discounts, previews, or reciprocal admission, used to explain and sell memberships.
- Reciprocal Admission
- Related: Member Benefit, Membership Level
An arrangement allowing members of one institution free or discounted entry to another participating institution, typically limited by distance and membership level.
- Guest Services
- Related: Accessibility Accommodation, Contact Channel
The front-line function that answers visitor questions, handles complaints and lost items, and provides directions, accessibility support, and general assistance during a visit.
- Contact Channel
- Related: Guest Services, Response Time
A published way for guests to reach the organization, such as phone, email, web form, or social media, each with its own expected response time.
- Response Time
- Related: Contact Channel, Escalation
The stated or expected period within which the organization replies to an inquiry or complaint, often differentiated by contact channel and urgency.
- Escalation
- Related: Response Time, Guest Services
The process of passing a guest issue to a supervisor or specialist when front-line staff cannot resolve it, following a defined path and time frame.
- Venue Address
- Related: Parking and Transit, Accessible Entrance
The official street location of the site, including entrance details where a building has several, used for directions, deliveries, and event invitations.
- Parking and Transit
- Related: Venue Address, Accessible Entrance
The published information on where guests can park, what it costs, and which public transport routes or shuttle services serve the venue.
- Accessible Entrance
- Related: Accessibility Accommodation, Venue Address
A designated doorway or route designed for guests using wheelchairs, strollers, or with limited mobility, mapped and signposted separately from the main entrance.
- Rental Fee
- Related: Venue Buyout, Private Event
The charge for using a venue space for a private function, often tiered by room, duration, and day of week, and separate from catering or staffing costs.
- Venue Capacity
- Related: Capacity Limit, Rental Fee
The maximum number of people a room or site may legally hold, set by fire and safety codes and often lower for seated events than for standing receptions.