PAU Extremadura Business & Business Model Design (UEx) study plan

Distinguish the three environments of the firm (general, specific/competitive, internal) and classify ten real Extremadura or Spanish firms' stakeholders into primary and secondary groups

Explain with your own examples how macroeconomic variables (interest rates, inflation, unemployment, exchange rate) transmit into a small firm's costs, demand and financing capacity

Map the competitive forces acting on one chosen sector using Porter's five forces, writing a one-paragraph justification per force

Define mission, vision, objectives and competitive advantage for a firm of your choice and check that the objectives are SMART

Build a SWOT matrix from the week-1 diagnosis and convert it into four concrete strategic actions (offensive, defensive, reorientation, survival)

Compare cost leadership, differentiation and focus strategies and argue which one fits your chosen firm, citing at least two risks of the choice

Apply the Ansoff matrix to propose four growth options and rank them by feasibility for a small firm

Draft a decision tree for one real investment or entry decision, listing criteria, alternatives and information needed

Decompose a value proposition into the jobs, pains and gains it addresses for a named customer segment

Segment a market into at least three customer segments using two or more segmentation criteria and justify why each segment is reachable and profitable

Design a channel mix (own, partner, digital, physical) for one segment and state the cost and control trade-off of each channel

Compare five revenue models (sale of goods, subscription, freemium, pay-per-use, licensing) and select one for your case with a price-anchoring argument

Complete a full Business Model Canvas for your case with every one of the nine blocks filled and internally consistent

Transfer the same case onto a Lean Canvas and identify which blocks changed and why the problem-solution fit blocks matter earlier

Classify at least six business model patterns (long tail, multi-sided platform, razor-and-blade, freemium, subscription, low-cost) and match each to a real company example

Diagnose three weaknesses in your own Canvas and propose one innovation per weakness

Explain the four blocks of the Canvas that carry the heaviest financial weight (cost structure, revenue streams, key resources, key partners) and quantify them for your case

Distinguish fixed and variable costs, compute a break-even point, and interpret the margin of safety for your venture

Build a simple three-year cash-flow projection with stated assumptions for revenue growth, collection periods and payment periods

Compare payback, NPV and IRR as investment appraisal criteria and apply at least two to a concrete investment figure

Compare debt and equity financing sources available to a small Spanish firm, stating cost, control and risk implications of each

Compute and interpret the main profitability and liquidity ratios (ROE, ROA, margin, current ratio, debt-to-equity) on your projected figures

Design an organisational structure for your venture with an org chart, defined roles and a rationale for the chosen departmentalisation

Draft a hiring and motivation plan covering recruitment source, contract type and two non-monetary incentives

Design a market research plan for your venture choosing between primary and secondary sources and justifying the sampling approach

Write a survey of eight to ten closed questions with no leading wording and state how each result would change a business decision

Compare at least four Spanish legal forms (autónomo, sociedad limitada, sociedad anónima, cooperativa) on capital, liability, taxation and administrative burden

Assess the social and environmental responsibility dimension of your venture with two concrete commitments and how you would measure them

Consolidate all previous deliverables into a single coherent business plan of no more than ten pages with consistent figures throughout

Answer 60 mixed practice questions across all eight domains under timed conditions and review every error against its source concept

Present the business model orally in five minutes, defending the value proposition, financial viability and legal form to a critical audience

Identify your three weakest domains from the practice results and schedule targeted revision before the exam