HubSpot CMS for Marketers case studies
HubSpot CMS for Marketers · Put your knowledge to work in context.
The HubSpot CMS for Marketers certification is a HubSpot Academy credential aimed at marketers who build and maintain websites and blogs on the HubSpot CMS rather than developers writing code. It suits content marketers, website managers, and inbound specialists who need to publish pages, manage a blog, tune on-page SEO, and report on results without touching templates directly. The exam is expected to test five areas: CMS content creation and management, website pages and templates, blog and content strategy, SEO and on-page optimization, and reporting and analytics. Each area carries roughly equal weight, so a candidate weak in analytics cannot coast on strong content skills, and vice versa. The HubSpot CMS for Marketers case studies are 5 cases and about 3,148 words.
1Staging, Smart Content, and a Three-Market Pricing Launch
A 40-person B2B software company sells a subscription with different pricing in the US, UK, and DACH region. The marketing team has two marketers and one developer, and uses HubSpot CMS Hub Professional.
682 words, about 3 min2Theme Migration Without Breaking 85 Pages
A media company has 85 website pages built on three old coded templates. The developer has built a new HubSpot theme with drag-and-drop templates, a global header and footer, and custom modules for CTAs, testimonials, and article cards.
622 words, about 3 min3Tag Sprawl on a 420-Post Blog
A SaaS company has blog.example.com with 420 posts, 280 tags, and 18 authors. Sixty percent of tags are used on only one post.
647 words, about 3 min4Faceted URLs and Canonical Confusion
An online furniture retailer has 1,200 product listing URLs indexed from color and size filters (?color=, ?size=). Product pages use manufacturer descriptions that appear on 40 other retailer sites.
595 words, about 3 min5Why Paid Search and Organic Disagree on MQLs
In Q3, a B2B company's website sessions rose 30%, but demo form submissions fell 8% and MQLs fell 12%. The paid search manager says paid search drives 60% of MQLs based on HubSpot's 'Original Source' contact property.
602 words, about 3 min