HubSpot CMS for Marketers key terms

A reusable, editable building block placed in a template or page layout. Marketers can change its text, images, and settings in the page editor without touching code.

A coded layout that defines where modules sit on a page and how it renders. Each website or landing page is built from one template chosen at creation.

A module instance whose edits propagate to every page using it. Commonly used for headers, footers, and navigation so changes stay consistent site-wide.

A visual page-building interface where modules are added and rearranged by dragging, with inline text editing and a preview of the live layout.

The interface where a marketer edits content, settings, and modules for a single page, then previews and publishes it to the live site.

An unpublished version of a page or post saved for later work. Drafts are visible to logged-in users with permission but not to public visitors.

The action that pushes the current draft live to the public URL. Publishing creates a new version and triggers any connected workflows or notifications.

A setting that automatically publishes a page or blog post at a future date and time, useful for campaigns and coordinated content calendars.

A log of saved versions of a page or post that lets editors compare changes and restore an earlier version if a mistake is published.

The final path segment of a page address, such as /pricing-guide. A short, keyword-relevant slug improves readability and can support search visibility.

The HTML title element shown in browser tabs and search results. It should be unique, descriptive, and typically under about 60 characters to avoid truncation.

A short summary of a page that search engines may display beneath the title. It does not directly affect ranking but influences click-through rate.

The preferred address declared for a piece of content when duplicates exist, telling search engines which version should be indexed and credited.

A rule that sends visitors and crawlers from an old URL to a new one. Permanent (301) redirects pass link equity; temporary (302) redirects do not.

A hyperlink pointing to a page that no longer exists or returns an error. Broken links harm user experience and are often found through crawl reports.

Optimization of elements within a single page, including title, headings, body copy, internal links, images, and metadata, to improve search relevance.

Connecting pages on the same site with hyperlinks. It spreads authority, helps crawlers discover content, and guides visitors to related resources.

The visible, clickable words of a hyperlink. Descriptive anchor text signals the topic of the destination page to readers and search engines.

A written description attached to an image for accessibility and search context. It is read by screen readers and displayed when an image fails to load.

A dated article published on a blog, typically organized by author, topic, and tag. Posts can be scheduled, drafted, and syndicated through RSS.

A label applied to posts to group them by topic. Tag pages create browsable archives and can target long-tail search queries.

A page describing the person who wrote a post, often including a bio and photo. It supports credibility and can be linked to structured author markup.

A broad core topic a brand publishes around consistently. Pillar content is supported by related cluster articles that link back to it.

A group of interlinked pages covering subtopics of one pillar theme. The structure helps search engines understand topical depth and authority.

A schedule of planned pages, posts, and campaigns with owners and dates. It coordinates publishing cadence and prevents topic overlap.

A machine-readable feed of recent blog posts that readers and aggregators can subscribe to. It syndicates headlines and summaries automatically.

Republishing content on third-party platforms such as news aggregators. Canonical tags should point to the original to avoid duplicate-content issues.

A focused page built for a single conversion goal, usually with a form and minimal navigation. It is often used in paid and email campaigns.

A set of fields that collects visitor information and submits it to the contact database. Submissions can trigger workflows and notifications.

A button, link, or banner prompting a specific next step such as downloading a guide or booking a demo. Clear CTAs drive measurable conversions.

An experiment that shows two or more variants of a page or element to different visitor segments and compares performance against a chosen goal.

The percentage of visitors who complete a desired action, calculated as conversions divided by total visits for the same period.

The share of impressions or sends that result in a click. For search results it measures how often a listing earns a visit.

A period of visitor activity on a site, ending after inactivity. Sessions group page views and are a basic unit in traffic reporting.

The percentage of sessions where a visitor left without triggering another interaction. A high rate can signal mismatched expectations or poor usability.

Categories describing where visits originate, such as organic search, direct, referral, email, and paid. They help attribute results to channels.

Tags appended to a URL that identify campaign source, medium, and name. They let analytics group visits from a specific marketing effort.

The practice of assigning credit for a conversion to the marketing touchpoints a visitor encountered before converting, using a chosen model.

Structured data added to a page that describes its content to search engines, potentially enabling rich results such as ratings or event details.