HubSpot CMS for Marketers flashcards

32 cards. Read the term and the definition here. The deck at the top of this page is optional.

Global module

A reusable content block whose edits apply to every page using it, so changing the module once updates all instances across the site.

Local module

A content block instance edited independently on a single page; changes to it do not affect other pages that use the same module type.

Content staging

A separate full copy of a site used to test theme, template, and module changes before pushing them to the live domain.

Smart content

Module variants shown to different visitors based on list membership, device type, country, or referral source while serving a single URL.

HubDB

A structured data table in the CMS whose rows can each generate a distinct URL through a dynamic page template.

Version history

A record of prior saved versions of a page or post; restoring one replaces current content with the chosen earlier version.

Scheduled publishing

Setting a future publish timestamp so content becomes publicly reachable only after that date and time passes.

Editable region

A template-defined area where page editors can change content; anything outside these regions requires editing the template or theme source.

Landing page

A page built for a single campaign conversion, typically with minimal site navigation to reduce exits before the goal action.

Child theme

A theme that inherits a parent theme and overrides only specified files, so parent updates propagate to the child automatically.

URL redirect

A rule mapping an old page path to a new one, preserving inbound link equity and preventing visitors from hitting dead ends.

Preview link

A shareable URL rendering unpublished page content; it is not indexed by search engines and is not served to general visitors.

Required page fields

Fields such as internal name, page title, URL, and meta description that must be completed before the publish action succeeds.

Blog tag page

An indexable listing page generated for each blog tag; thin or duplicate tag pages should be consolidated or excluded from indexing.

Author object

A blog record storing name, bio, and avatar, attached to each post and surfaced in the post template and structured data.

Pillar and cluster

A content model where a comprehensive pillar page links to related cluster posts and each cluster links back, concentrating topical relevance.

Blog subscription type

A content category visitors can opt into, appearing as a separate communication preference on the contact record.

RSS feed settings

Blog-level options for feed title, item count, and full-versus-summary syndication; changing the feed URL breaks existing subscribers.

Content strategy suggestions

Topic and cluster recommendations generated from connected search data for the portal's configured country and language.

Title tag

The page's HTML title, the strongest editable on-page ranking field, also used as the clickable headline in search results.

Meta description

A page summary shown in search snippets; it does not directly rank pages but influences click-through rate from results.

Canonical URL

A tag designating the authoritative URL when identical or similar content is reachable at multiple paths, consolidating ranking signals.

noindex directive

A robots meta setting that removes a page from search results while leaving it crawlable so link equity can still flow.

301 versus 302

A 301 redirect is permanent and passes link equity; a 302 is temporary and suits short-term tests or moves.

Image alt text

A description of image content serving accessibility and image search; decorative images should use empty alt attributes instead.

Structured data

Schema markup added to templates that enables rich results in search; invalid markup is ignored rather than penalized.

Sessions versus contacts

Sessions count visits while contacts count unique identified people, so one contact can generate many sessions over time.

First-touch attribution

An attribution model crediting the earliest interaction a contact had before converting, regardless of later touchpoints.

Last-touch attribution

An attribution model crediting the final interaction immediately before conversion, ignoring earlier touchpoints in the journey.

Bounce rate

The share of sessions with no subsequent interaction or page view after landing, measured per session rather than per contact.

Campaign reporting

Cross-channel rollups that require assigning a campaign object to each page, email, and post included in the report.

A/B test winner

The variant with the better chosen success metric, declared only when sample size and test duration make the difference meaningful.