HubSpot CMS for Marketers study plan

Configure a HubSpot CMS sandbox portal and create a page, a blog post, and a landing page from scratch to map the content-creation workflow

Create and reuse global content (header, footer, CTA module) across at least three pages to practice content reuse

Organize content with a naming and folder convention, then move and clone assets to test management operations

Build a draft-to-publish workflow using a staging domain or preview link and document the steps

Identify the difference between website pages, landing pages, and blog posts and create one of each in the sandbox

Edit a page template's editable regions and modules to understand how editors constrain content authors

Apply a theme's style fields and settings to restyle an existing page without touching code

Audit one page for module bloat and remove unused modules to simplify authoring

Draft and build a reusable page template with a hero, flexible column section, and CTA area

Configure module fields so a marketer can change text, image, and link without editing source

Create a custom module and test it in the page editor across at least two pages

Document template versioning and rollback steps for safe changes

Structure a blog with categories and tags and assign existing posts to the taxonomy

Configure blog templates and listing page settings including author and tag views

Set up a content calendar covering four weeks of posts with target keywords and CTAs

Create a content repurposing checklist linking blog posts to landing pages and CTAs

Write and publish two blog posts optimized for distinct search intents

Build a gated landing page with a form and thank-you page tied to one blog post

Set up a subscription or follow-up email workflow triggered by the form submission

Review blog performance metrics and adjust the calendar based on what performed

Audit five pages for title tags, meta descriptions, and heading hierarchy and fix the issues

Configure canonical URLs, redirects, and a sitemap setting for the sandbox site

Add structured data or schema settings where supported and validate the output

Run a page-level on-page checklist covering internal links, image alt text, and URL structure

Set up an analytics dashboard tracking traffic sources, page views, and conversions

Create a report comparing two blog posts and two landing pages by conversion rate

Configure campaign tracking parameters and verify attribution in reports

Interpret one report and write two prioritized optimization recommendations

Review all five domains and list weak spots with a remediation action for each

Build a full-funnel report from page view to form submission to contact

Re-audit the sandbox site for content, template, SEO, and reporting gaps and close the top three

Complete a timed practice set covering all domains and review every missed item