CMS content creation and management
This domain tests how marketers create, organize, and publish content in HubSpot CMS: website pages, landing pages, blog posts, modules, templates, and staged changes. The exam expects you to distinguish page-level edits from shared-asset edits and to choose the safest publishing path.
Core rules and concepts
- Content types have different purposes: website pages support the main site and navigation; landing pages are built for campaign conversion; blog posts use blog templates and listing pages.
- A module is a reusable content component. Local modules are edited on one page; global modules and partials update everywhere they are used.
- Templates define layout and which modules editors can change. Drag-and-drop templates expose editable areas; coded templates use HubL and fields.
- Drafts, revisions, scheduling, and content staging let you prepare changes without publishing immediately. Staging is for supported site content; publishing moves staged changes live.
- Smart content personalizes modules by list membership, lifecycle stage, device, country, or referral source.
- Campaigns group related assets so reporting can connect pages, posts, CTAs, and forms.
Worked example
A marketer must update a homepage banner for a September launch and show it only to U.S. visitors. The banner appears on every page, so it is a global module. The marketer edits the global module, sets smart-content rules for country, previews each variant, schedules publication for launch day, and adds the page to the launch campaign. The reasoning: a page-level module would change only the homepage; a global module matches sitewide placement, while smart content handles the audience rule.
Traps that cost marks
Editing a global module for one page and unintentionally changing every page; deleting a module that a template still references; assuming staging is live; stacking smart-content rules until no visitor qualifies; forgetting to associate the asset with a campaign.