Odisha CHSE +2 Vocational Counter Sales Executive study guide
Odisha CHSE +2 Vocational Counter Sales Executive · Work through your exam, one topic at a time.
The Counter Sales Executive trade is a vocational subject offered under the Odisha Council of Higher Secondary Education (CHSE) +2 Vocational stream. It prepares students for entry-level retail floor and counter roles: greeting walk-in customers, understanding product ranges, handling billing and cash, keeping stock records, and dealing with complaints and returns within store policy. The Odisha CHSE +2 Vocational Counter Sales Executive study guide has 12 sections and about 2,765 words.
01Fundamentals of Retailing and Retail Formats
Retailing sells goods or services to final consumers for personal or household use. A retailer breaks bulk, builds assortment, holds stock, provides service and creates place and time utility.
261 words, about 1 min02Counter Sales Operations and Salesmanship
A reliable sequence is: observe and approach, probe needs, present features-advantages-benefits, demonstrate, handle objections, close, add-on, confirm billing, hand over and follow up. Salesmanship is need-based persuasion; pressure selling damages repeat business.
248 words, about 1 min03Customer Service and Customer Relationship Management
Service quality is judged on reliability, responsiveness, assurance, empathy and tangibles. CRM means recording customer details and interactions and using that information to retain customers.
225 words, about 1 min04Product Knowledge
Staff must know features, benefits, specifications, materials, care instructions, warranty, shelf life and mandatory labelling. Features are factual; benefits are customer outcomes.
232 words, about 1 min05Merchandise Display and Visual Merchandising
Visual merchandising attracts attention, guides movement and converts interest into sales. Key principles are balance, emphasis or focal point, proportion, rhythm and harmony.
228 words, about 1 min06Billing, Cash Handling and Point of Sale (POS) Procedures
At opening, count the float and assign the till. During billing, scan the barcode, verify price and quantity, confirm the customer's choice, bag safely, accept tender, give change and hand over the receipt.
222 words, about 1 min07Inventory, Stock Control and Store Keeping
Inventory control balances availability against excess stock. Learn reorder level, safety stock, lead time, stock turnover, shrinkage and ABC analysis.
219 words, about 1 min08Communication Skills
Use the 7Cs: clear, concise, concrete, correct, coherent, complete and courteous. Communication is verbal and nonverbal: eye contact, posture, distance and gestures matter.
191 words, under 1 min09Business Correspondence and English
A formal email or letter needs sender details, date, receiver, subject, salutation, opening reference, body, action, closing, signature and enclosures. A memo uses To, From, Date and Subject.
221 words, about 1 min10Computer Applications, Data Entry and E-Commerce Basics
Know hardware, software, operating systems, files and folders. Useful shortcuts include Ctrl+C, Ctrl+V, Ctrl+S, Ctrl+P and Alt+Tab.
210 words, about 1 min11Sales Accounting, GST Awareness and Financial Transactions
An invoice records a sale; a credit note records a sales return or reduction; a debit note records a purchase return. The cash book records receipts and payments, the ledger groups accounts and the trial balance checks debit and credit totals.
259 words, about 1 min12Workplace Safety, Hygiene, Legal and Ethical Responsibilities
Keep aisles and fire exits clear. Clean spills immediately and place a warning sign.
249 words, about 1 min