Registered Seller Examination flashcards

32 cards. Read the term and the definition here. The deck at the top of this page is optional.

Seller Code of Conduct

A set of behavioral rules requiring honest product representation, lawful operation, and no manipulation of reviews, ratings, or search ranking; breaches can lead to suspension or permanent account deactivation.

Review Manipulation

Offering money, discounts, gifts, or refunds in exchange for reviews, or using family and employee accounts to post them. It violates marketplace policy and can trigger listing removal or account deactivation.

Account Evasion

Opening new selling accounts or relisting removed products to avoid a suspension or enforcement action. Most marketplaces treat it as a severe violation leading to permanent deactivation of all related accounts.

Two-Step Verification

A login control requiring a password plus a one-time code from an authenticator app or SMS. It is generally mandatory, and disabling it can lock the account until identity is re-verified.

Tax Interview

A questionnaire that establishes tax status and withholding. US persons typically file a W-9; non-US persons file a W-8BEN or W-8BEN-E to claim treaty benefits.

Bank Account Name Match

The payout account holder name must generally match the legal entity or an authorized signatory. Mismatches, including third-party payment accounts, frequently fail verification and delay disbursements.

Parent-Child Variation

A catalog structure where one parent ASIN groups product variants such as size or color. Each child has its own SKU, images, and price while sharing reviews and a single detail page.

GTIN Exemption

Permission to list without a standard product barcode. It usually requires brand registry or a documented request, and reused or invalid GTINs cause listing errors or catalog mismatches.

Listing Suppression

A state where an active ASIN is hidden from search because required attributes or main image standards are unmet. The offer remains in the catalog but becomes effectively non-buyable until corrected.

SKU Versus ASIN

A SKU is the seller's own inventory identifier and is private to that seller. An ASIN or FNSKU is the catalog or fulfillment identifier shared or assigned by the marketplace.

Counterfeit Definition

A product bearing an unauthorized trademark identical or substantially indistinguishable from a registered mark, or made without the rights holder's authorization. It is illegal and grounds for immediate account action.

Trademark Territoriality

Trademark rights are granted per country or region. A US registration does not protect a brand in the EU or Japan, so sellers must check rights in each marketplace country separately.

Safety Data Sheet

A document describing hazards, handling, and transport requirements for a chemical or hazardous product. Marketplaces commonly require it before allowing listing of such items.

Referral Fee Base

The percentage fee is normally calculated on the total sales price, which includes the item price plus any shipping charged to the buyer, not just the listed item price.

Dimensional Weight

A billing weight derived from package length times width times height divided by a carrier divisor. When it exceeds actual weight, fulfillment fees are charged on the dimensional figure.

Disbursement Cycle

The scheduled payout of settled funds, commonly every 14 days. Sales remain in reserve until the settlement period closes, and negative balances are netted against future payouts.

Inventory Performance Index

A composite score combining sell-through, stranded inventory, excess inventory, and in-stock rate. It influences storage limits and restock allowances for fulfillment-based sellers.

Stranded Inventory

Units held in a fulfillment center with no active, buyable listing. They generate storage fees, cannot sell, and must be relisted, removed, or disposed of to stop the cost.

Inbound Shipping Plan

A required workflow before sending inventory to a fulfillment center, specifying shipment contents, box labels, and item labels. Deviations can cause receiving delays or shipment rejection.

Handling Time

The number of business days a seller has to ship an order after receipt. It is set separately from transit time and directly affects the delivery date shown to buyers.

Late Shipment Rate

The share of seller-fulfilled orders confirmed shipped after the expected ship date. It is measured on a rolling window, and exceeding roughly 4 percent can trigger account review.

Valid Tracking Rate

The percentage of seller-fulfilled shipments with a tracking number from a recognized carrier. Targets are typically above 95 percent, and untracked orders count against the metric.

A-to-z Guarantee Claim

A buyer dispute filed when an order is late, damaged, or not as described. The marketplace decides the outcome, and sellers can appeal with delivery or return evidence.

Return Reason Code

The category a buyer selects when returning an item. It determines who pays return shipping, since seller-fault reasons usually shift the cost to the seller.

Chargeback

A payment reversal initiated by the buyer's card issuer. Sellers must submit evidence such as tracking and delivery signature within the issuer's deadline to contest it.

Order Defect Rate

The percentage of orders with negative feedback, A-to-z claims, or chargebacks over a rolling 60-day window. The target is under 1 percent, and exceeding it can suspend selling privileges.

Pre-fulfillment Cancel Rate

The share of orders cancelled by the seller before shipment over a rolling window. The target is under 2.5 percent, and buyer-requested cancellations are generally excluded.

Plan of Action

An appeal document with three parts: root cause of the problem, immediate corrective action taken, and preventive controls. Specific evidence strengthens the appeal for reinstatement.

Account Health Rating

A summary score reflecting policy compliance and performance metrics. A low rating places the account at risk or critical status and can block new listings or trigger deactivation.

ACOS

Advertising Cost of Sale, calculated as ad spend divided by ad-attributed sales. A lower ACOS indicates more efficient ad spend relative to revenue generated.

Break-even ACOS

The ACOS at which ad profit equals zero, equal to the product's pre-advertising profit margin. Spending above this level means each attributed sale loses money.

Negative Keyword

A term added to a campaign to block ads from showing on irrelevant queries. It reduces wasted spend without lowering bids on keywords that already convert.