Product Listing Creation, Categorization, and Catalog Accuracy
Domain 3: Product Listing Creation, Categorization, and Catalog Accuracy
This domain tests whether a listing is discoverable, correct, and attached to the right catalog record. The exam rewards precise attribute use and penalizes keyword stuffing and variation misuse.
Catalog structure
A catalog record is identified by a product identifier such as a GTIN/UPC/EAN, or by an exemption. Parent listings group variations; child listings are the sellable units. The parent is not sellable. Variation themes must be legitimate, such as size, color, or pack count, and each child needs its own identifier unless exempt.
Titles, attributes, images
Titles should be concise and include brand, product name, key attribute, and size or count, without promotional claims. Attributes drive filters; missing attributes cause invisibility in browse. Main images must show the product on a plain background without watermarks or added text. Bullet points should be factual and benefit-led, not review quotes.
Worked example
A seller creates one listing for a T-shirt in five colors using the parent as the buyable item. Buyers cannot select a color, and the listing is suppressed. Fix: create a parent with a color variation theme and five child SKUs, each with its own image and identifier. The parent remains non-buyable.
Traps
Using a competitor's brand in the title; placing size in the title instead of the size attribute; merging unrelated products as variations; and using special characters to bypass title limits.