Praxis Marketing Education study guide
Praxis Marketing Education · Work through your exam, one topic at a time.
Praxis Marketing Education is an ETS Praxis Subject Assessment used within the broader Praxis teacher certification program, which ETS describes as assessing "core teaching skills and subject knowledge for educator licensing in the U.S." It is intended for candidates who plan to teach marketing or business-marketing coursework in career and technical education settings and who must satisfy their state's licensure requirements. Because certification requirements are set at the state level, ETS directs candidates to check their own state's requirements before registering for any specific test. The Praxis Marketing Education study guide has 6 sections and about 1,653 words.
01Marketing and Business Fundamentals
This domain tests how marketing creates value within an economy and a business. Expect questions on economic utilities, the marketing concept, the functions of marketing, business ownership, competition, and ethical and legal constraints.
289 words, about 1 min02Marketing Strategy and Planning
This domain tests strategic planning and the marketing plan: environmental scanning, SWOT, objectives, segmentation, targeting, positioning, research, and metrics. A strategic plan sets long-range direction; a marketing plan details tactics, budgets, and controls for a target market.
296 words, about 1 min03Product and Service Management
This domain tests product and service decisions: product levels, classification, product mix and line, the product life cycle, branding, new-product development, and service characteristics. Product levels: core benefit, actual product, and augmented product.
292 words, about 1 min04Promotion and Selling
This domain tests promotion and selling: the promotional mix, integrated marketing communications, AIDA, the selling process, and ethical persuasion. Promotional mix: advertising (paid, nonpersonal), public relations (earned credibility), sales promotion (short-term incentives), personal selling (interpersonal), and direct/digital marketing.
252 words, about 1 min05Distribution and Pricing
This domain tests channels and pricing: intermediaries, distribution intensity, logistics, pricing objectives, and pricing methods. Channel levels: direct (zero-level), one-level (retailer), two-level (wholesaler-retailer).
261 words, about 1 min06Marketing Careers, Education, and Professional Development
This domain tests marketing careers and the education pipeline: career areas, CTE programs, work-based learning, CTSOs, credentials, and ongoing professional growth. Marketing career areas include advertising, public relations, sales, marketing research, brand/product management, digital marketing, retail, supply chain, and event marketing.
263 words, about 1 min