Praxis Marketing Education study plan

Define the marketing mix (4 Ps) and the marketing concept, then explain in writing how each element connects to business profitability

Distinguish needs, wants, and demands, and classify five real products or services from a local market into those categories

Compare the primary forms of business ownership (sole proprietorship, partnership, corporation, LLC) on liability, taxation, and continuity

Map the core functions of business (production, finance, marketing, management, human resources) and describe how marketing interacts with each

Calculate basic financial ratios (gross margin, markup, return on marketing investment) from sample figures

Explain the stages of the marketing research process and select an appropriate data-collection method (survey, observation, focus group) for three given scenarios

Differentiate primary from secondary data and identify two credible secondary sources for a market-sizing question

Describe how economic, social, technological, and legal-regulatory forces shape marketing decisions

Outline the elements of a marketing plan (executive summary, situation analysis, objectives, strategies, tactics, controls) and annotate a sample plan

Write SMART marketing objectives for a fictional small business

Segment a consumer market using at least three bases (demographic, geographic, psychographic, behavioral) and justify the chosen target segment

Position a product on a two-axis perceptual map and defend the chosen position in two sentences

Compare cost-based, demand-based, and competition-based pricing approaches and recommend one for a stated scenario

Draft a competitive analysis identifying two direct competitors, their positioning, and a differentiation opportunity

Evaluate the strengths and weaknesses of an existing brand extension using positioning logic

Classify products as convenience, shopping, specialty, or unsought and explain the marketing implications of each classification

Describe the stages of the product life cycle and recommend one marketing adjustment for each stage

Explain the new-product development process and identify the stage where most product failures occur

Distinguish product line depth from breadth and give an example of each from a single real brand

Define the components of a service (intangibility, inseparability, variability, perishability) and apply them to a service business

Explain branding, brand equity, and trademark protection and contrast manufacturer versus private-label brands

Compare the promotional mix elements (advertising, personal selling, sales promotion, public relations, direct/digital marketing) and select the best mix for two scenarios

Explain the AIDA model and write a short persuasive message that follows its sequence

Distinguish push from pull promotion strategies and give one example of each

Describe the steps of the selling process from prospecting through follow-up and closing

Identify common objections in a sales interaction and script a response to each

Explain ethical and legal constraints in promotion, including deceptive advertising and endorsement rules

Compare channel structures (direct, retailer, wholesaler, agent) and calculate the margin lost at each level for a sample product

Explain the functions of intermediaries (sorting, accumulating, transporting, financing, risk-taking) and give an example of each

Distinguish intensive, selective, and exclusive distribution and match each to a product category

Compute markup, markdown, and selling price from cost and target margin figures

Explain psychological pricing, price skimming, and penetration pricing and recommend one for a given launch scenario

Describe logistics and supply chain decisions that affect customer service levels

Map at least six marketing career paths (brand management, market research, digital marketing, sales, retail, advertising) to required skills and typical entry requirements

Identify the professional organizations, certifications, and continuing-education options relevant to marketing educators and practitioners

Explain the role of career and technical student organizations and work-based learning in marketing education

Describe how to build a portfolio and personal brand that demonstrates marketing competencies

Outline the components of a marketing education program of study aligned to industry standards

Complete a timed 100-question practice set spanning all six domains and record the score by domain

Re-teach the two lowest-scoring domains by writing a summary sheet and five practice questions for each

Review all eight weekly deliverables and correct every error in a consolidated error log

Simulate exam-day pacing by completing a second timed set within the target time per question

State three test-taking strategies for scenario-based questions and apply them to five sample items