Praxis Marketing Education case studies
Praxis Marketing Education · Put your knowledge to work in context.
Praxis Marketing Education is an ETS Praxis Subject Assessment used within the broader Praxis teacher certification program, which ETS describes as assessing "core teaching skills and subject knowledge for educator licensing in the U.S." It is intended for candidates who plan to teach marketing or business-marketing coursework in career and technical education settings and who must satisfy their state's licensure requirements. Because certification requirements are set at the state level, ETS directs candidates to check their own state's requirements before registering for any specific test. The Praxis Marketing Education case studies are 5 cases and about 3,608 words.
1Northline Office Supply: Should the Low-Margin Segment Be Cut?
Northline Office Supply is a regional distributor with 4.2 million in annual revenue and 680,000 in fixed operating costs (warehouse lease, salaried management, insurance, and the ERP subscription). Its 46 employees serve three customer segments.
740 words, about 4 min2Riverbend Credit Union: Turning a Vague Growth Goal into a Plan
Riverbend Credit Union operates 12 branches in a three-county metro, holds 1.1 billion in assets and 62,000 members, and has watched membership growth stall at 1.2% annually. The median member age is 51, and only 11% of members are 18–34, although that group is 29% of the metro population.
719 words, about 4 min3Cedar & Stone Landscape: Diagnosing a B2B Sales Funnel
Cedar & Stone Landscape runs a commercial division that bids on maintenance contracts for office parks, HOAs, and medical campuses. Five outside reps and two inside salespeople generated 1,200 inbound leads last year.
721 words, about 4 min4Harborline Coffee Roasters: A Grocery Chain Deal with Strings
Harborline Coffee Roasters sells 60% of its 12-ounce bags wholesale to 42 independent grocers and cafés at 6.60 per bag and 40% direct-to-consumer online at 15.50 plus a 4.80 shipping charge that Harborline subsidizes. Landed product and packaging cost is 4.15 per bag; wholesale freight averages 0.55 per bag, and DTC payment processing is 3% of the order.
710 words, about 4 min5Lakeshore Career Center: Rebuilding a Marketing Pathway
Lakeshore Career Center's marketing pathway has seen enrollment fall from 148 students three years ago to 96 this year, and the district's Perkins accountability report flags two indicators: only 12 of 34 concentrators earned an industry-recognized credential, and only 3 of 34 completed a work-based learning experience. Two teachers staff the program; one retires in June, and the replacement will be alternatively certified with eight years of retail management experience but no classroom training.
718 words, about 4 min