Castilla-La Mancha PAU Business and Business Model Design study plan

Define the company as an economic and social unit and distinguish it from other organizations, listing its main functions and objectives in writing.

Classify companies by size, legal form, sector, and geographic scope, giving a Spanish example of each type.

Identify the elements of the business environment (general and specific) and explain how each affects a company's decisions.

Explain the legal forms of business in Spain (sole trader, SL, SA, cooperative) and compare their capital, liability, and taxation requirements.

Recognize the structure of the balance sheet and the income statement and locate at least ten common accounts in the correct statement.

Apply the accounting equation (Assets = Liabilities + Equity) to ten short scenarios and verify that each balances.

Record a set of at least fifteen transactions in journal form using the double-entry method and post them to ledger accounts.

Prepare a trial balance from the posted entries and detect and correct at least two intentional errors.

Distinguish accrual from cash criteria and adjust entries for depreciation, prepayments, and outstanding invoices.

Compute the main ratios (liquidity, solvency, indebtedness, profitability) from a set of statements and interpret each result in one sentence.

Describe the nine blocks of the Business Model Canvas and fill in a complete canvas for a real local company.

Compare the canvas with the Lean Canvas and justify which is more suitable for a new venture.

Classify a set of innovations as product, process, organizational, or marketing, and as incremental or radical.

Explain the difference between invention, innovation, and imitation, and give an example of each in the Castilla-La Mancha or Spanish context.

Identify the sources of competitive advantage (cost, differentiation, focus) and match them to real firms.

Carry out a PESTEL analysis and a Porter five-forces analysis for a chosen sector and rank the forces by intensity.

Conduct a SWOT analysis that links each strength and weakness to the external factors identified, avoiding generic statements.

Apply the BCG matrix and the Ansoff matrix to a company's product portfolio and recommend one growth path.

Distinguish the generic strategies and the growth strategies (internal, external, diversification) with criteria for choosing between them.

Explain the value chain and identify which activities create the most value in a chosen firm.

Explain the stages of the marketing process and the role of market research in reducing uncertainty.

Distinguish primary from secondary sources and qualitative from quantitative methods, choosing a suitable method for three given research problems.

Design a short questionnaire of 8-10 questions that avoids leading, double-barrelled, and ambiguous items.

Apply segmentation criteria to define a target segment and write a positioning statement.

Apply the marketing mix (product, price, place, promotion) to a product and justify each decision with a concept from the syllabus.

Classify costs as fixed and variable and compute total, average, and marginal cost from a data table.

Calculate the break-even point in units and in euros and interpret the margin of safety.

Distinguish productivity from profitability and compute both from given data.

Explain the different sources of finance (own and external, short and long term) and match each to a stated need.

Evaluate a simple investment using the payback period and the net present value, and state the decision rule for each.

Explain the functions of human resource management and the stages of the recruitment and selection process.

Compare the main motivation theories (Maslow, Herzberg, and one more) and apply each to a workplace scenario.

Distinguish the main organizational structures and identify the type shown in a described company.

Explain the role of collective bargaining and worker representation in Spain and identify the main types of employment contracts.

Re-read the accounting statements from week 2 and explain how a payroll entry and staff costs affect both the income statement and the balance sheet.

Consolidate the whole syllabus by producing a one-page summary sheet per domain with the key formulas and definitions.

Solve two full timed practice papers of 90 minutes under exam conditions and self-mark them against the syllabus.

Identify the three weakest topics from the practice papers and re-study them with targeted exercises.

Memorise and apply all quantitative formulas (break-even, ratios, productivity, NPV, payback) from memory without notes.

Rehearse structured written answers using the diagnosis-recommendation format for the long-answer questions.