EGEL Plus Turismo study plan

Define and contrast the main organizational structures (functional, divisional, matrix) applied to tourism enterprises

Map the planning cycle (mission, vision, objectives, strategies) onto a sample hotel or tour operator

Distinguish the roles and responsibilities of management levels in a tourism organization

Identify key financial statements (income statement, balance sheet, cash flow) and explain what each reveals

Analyze human resource functions (recruitment, training, evaluation, retention) in tourism service contexts

Apply basic cost-volume-profit reasoning to a pricing or staffing decision

Explain quality management frameworks and how they apply to service delivery

Evaluate a leadership style against a described operational scenario

Segment a target market using at least three demographic, psychographic, and behavioral variables

Construct a positioning statement for a tourism product

Distinguish the elements of the marketing mix (product, price, place, promotion, people, process, physical evidence) for a service

Interpret a simple market-share and demand calculation

Connect organizational strategy to marketing objectives in a single coherent case

Select appropriate distribution channels for a described tourism product

Compare pricing strategies (cost-based, demand-based, competitive) and justify a choice

Draft measurable marketing objectives using SMART criteria

Sequence the stages of a tourism service transaction from inquiry to post-service follow-up

Identify front-office and back-office procedures for at least two tourism sub-sectors

Apply service recovery steps to a described complaint scenario

Explain the role of reservations, inventory, and yield considerations in service operations

Classify tourism resources and attractions by type (natural, cultural, tangible, intangible)

Apply sustainability principles (carrying capacity, environmental, social, economic balance) to an operational decision

Explain the purpose and components of a protected-area or heritage management framework

Evaluate an operation for compliance with responsible-tourism practices

Distinguish heritage categories and the legal or institutional protections that apply

Analyze a case of community-based tourism and its distribution of benefits

Explain how tourism activity affects cultural and natural heritage positively and negatively

Propose indicators to monitor sustainability in a destination

Synthesize all four domains into integrated case responses

Diagnose personal weak areas from prior error logs and re-drill them

Practice time management under exam-like conditions

Consolidate a one-page summary sheet of high-frequency concepts per domain