NAA CALP study guide
NAA CALP · Work through your exam, one topic at a time.
The Certified Apartment Leasing Professional (CALP) is a credential for residential leasing and sales staff in the rental housing industry, offered through the education arm of the National Apartment Association (NAAEI). On NAA's own site, CALP appears in the NAAEI Credentials menu alongside CAM, CAMT, CAPS and CAS, so it sits within a family of multifamily credentials rather than as a standalone certificate. The NAA CALP study guide has 5 sections and about 1,902 words.
01Leasing and Sales Fundamentals
Every leasing interaction follows the same arc: capture the inquiry, qualify the prospect, present the community, handle objections, ask for the commitment, then follow up and move the application through screening and lease signing. Candidates lose points by jumping straight from greeting to a rent quote.
396 words, about 2 min02Marketing and Community Outreach
Marketing for a community covers the entire path from awareness to signed lease: brand and curb appeal, online presence, reputation, outreach partnerships, referral programs, and conversion of traffic into applications. Know the marketing plan elements - target market, positioning, budget, channels, calendar, and measurement - and the 4 Ps (product, price, place, promotion).
372 words, about 2 min03Resident Relations and Retention
Turnover costs money in vacancy loss, make-ready, advertising, and lost referral value; a renewal usually costs a conversation. Understand renewal rate , turnover rate , and average tenure , and be able to explain what moves each one.
366 words, about 2 min04Fair Housing and Legal Compliance
The federal Fair Housing Act prohibits discrimination based on race, color, religion, sex, national origin, familial status, and disability . Many states and cities add classes such as age, marital status, sexual orientation, gender identity, source of income, military or veteran status, and criminal history.
402 words, about 2 min05Professional Communication and Customer Service
Residents judge the community by how you talk to them: the call answered on the third ring, the email returned the same day, the maintenance update that actually arrives. Know the basics of active listening - full attention, no interrupting, paraphrasing back, and one clarifying question before solving.
366 words, about 2 min