NAA CALP study plan
NAA CALP · Give each week a clear focus.
8 weeks · About 6 hours per week
Leasing and Sales Fundamentals
Map the full leasing cycle from first inquiry to signed lease, labeling each stage and the staff action required at it
Write and rehearse a five-question prospect qualification script that captures move-in date, budget, unit type, occupancy, and motivation
Break the community tour into its component steps and script a transition line for each
List the closing techniques used in apartment leasing and match each to a prospect personality type
Your checkpoint
One-page leasing process map plus a written 3-minute tour-and-close script
Leasing and Sales Fundamentals
Compute physical occupancy, economic occupancy, and average rent from supplied raw numbers without a calculator prompt
Explain how concessions, loss-to-lease, and vacancy affect net effective rent
Build a seven-touch follow-up cadence for unconverted prospects with timing and channel for each touch
Draft responses to the eight most common leasing objections and rehearse each aloud
Your checkpoint
Metrics worksheet with 10 worked calculations and a 10-objection response reference sheet
Fair Housing and Legal Compliance
Name the federally protected classes and identify how state and local classes layer on top of them
Apply fair housing advertising rules by rewriting five non-compliant ad phrases into compliant language
Distinguish a reasonable accommodation from a reasonable modification and identify who pays for each
Apply occupancy standards and criminal-screening documentation rules to three scenario descriptions
Your checkpoint
A 20-point fair housing checklist used to audit three sample ads and two written scenario responses
Leasing and Sales Fundamentals & Fair Housing and Legal Compliance
Integrate leasing scripts with fair housing requirements by rewriting any scripted line that could screen or steer
Answer mixed leasing-math and fair housing items under untimed conditions, then again timed
Log every missed item by cause: content gap, misread question, or reasoning error
Re-teach the two weakest subtopics aloud as if training a new leasing associate
Your checkpoint
A 40-question self-authored mixed practice set with written rationales, scored at 85% or higher
Marketing and Community Outreach
Draft a 30-day marketing calendar covering digital, print, and on-site channels with an owner and a budget line for each entry
Identify five local businesses or employers for outreach and write a one-sentence pitch for each
Design a resident referral program including reward structure, tracking method, and fair housing safeguards
Write three unit listing descriptions optimized for search while staying compliant with advertising rules
Your checkpoint
A 30-day marketing calendar plus three completed listing descriptions
Resident Relations and Retention
Map every resident touchpoint from application through renewal and flag the two highest-risk drop-off points
Build a 30-60-90 day new-resident onboarding sequence with a specific contact at each interval
Script a renewal conversation that opens with value delivered before discussing rent
Select five retention metrics and state the target threshold for each
Your checkpoint
One-page resident retention playbook with onboarding sequence, renewal script, and five metrics
Professional Communication and Customer Service
Apply telephone, email, and in-person etiquette standards to five scenarios and note the response-time expectation for each
Write de-escalation steps for an angry resident and rehearse them on a recorded call
Draft ten reusable message templates covering inquiry, application status, maintenance, complaint, and renewal
Adapt two templates for accessibility needs and limited-English proficiency
Your checkpoint
Ten-message template library plus one recorded and self-scored practice call with written critique
Leasing and Sales Fundamentals & Marketing and Community Outreach & Resident Relations and Retention & Fair Housing and Legal Compliance & Professional Communication and Customer Service
Take a full-length timed practice exam under test-day conditions with no notes
Rank all five domains by practice-exam accuracy and spend remaining hours only on the bottom two
Rewrite personal cue cards for every item missed twice across the eight weeks
Rehearse the exam-day routine: pacing per question, flagging strategy, and review pass
Your checkpoint
A timed 100-question practice exam scored at 85% or higher plus a completed error log categorized by domain
Milestones
Week 2: Score 80% or higher on a self-written 20-question leasing fundamentals quiz without notes
Week 4: Score 85% or higher on the 40-question mixed Domain 1 and 4 set, with no fair housing item missed twice
Week 6: Produce both the marketing calendar and retention playbook and explain how the referral program stays fair-housing compliant
Week 8: Score 85% or higher on the timed 100-question practice exam, with no domain below 75%