NAA CALP study materials
NAA CALP study resources

NAA CALP study plan

NAA CALP · Give each week a clear focus.

8 weeks · About 6 hours per week

Week 1

Leasing and Sales Fundamentals

  • Map the full leasing cycle from first inquiry to signed lease, labeling each stage and the staff action required at it

  • Write and rehearse a five-question prospect qualification script that captures move-in date, budget, unit type, occupancy, and motivation

  • Break the community tour into its component steps and script a transition line for each

  • List the closing techniques used in apartment leasing and match each to a prospect personality type

Your checkpoint

One-page leasing process map plus a written 3-minute tour-and-close script

Week 2

Leasing and Sales Fundamentals

  • Compute physical occupancy, economic occupancy, and average rent from supplied raw numbers without a calculator prompt

  • Explain how concessions, loss-to-lease, and vacancy affect net effective rent

  • Build a seven-touch follow-up cadence for unconverted prospects with timing and channel for each touch

  • Draft responses to the eight most common leasing objections and rehearse each aloud

Your checkpoint

Metrics worksheet with 10 worked calculations and a 10-objection response reference sheet

Week 3

Fair Housing and Legal Compliance

  • Name the federally protected classes and identify how state and local classes layer on top of them

  • Apply fair housing advertising rules by rewriting five non-compliant ad phrases into compliant language

  • Distinguish a reasonable accommodation from a reasonable modification and identify who pays for each

  • Apply occupancy standards and criminal-screening documentation rules to three scenario descriptions

Your checkpoint

A 20-point fair housing checklist used to audit three sample ads and two written scenario responses

Week 4

Leasing and Sales Fundamentals & Fair Housing and Legal Compliance

  • Integrate leasing scripts with fair housing requirements by rewriting any scripted line that could screen or steer

  • Answer mixed leasing-math and fair housing items under untimed conditions, then again timed

  • Log every missed item by cause: content gap, misread question, or reasoning error

  • Re-teach the two weakest subtopics aloud as if training a new leasing associate

Your checkpoint

A 40-question self-authored mixed practice set with written rationales, scored at 85% or higher

Week 5

Marketing and Community Outreach

  • Draft a 30-day marketing calendar covering digital, print, and on-site channels with an owner and a budget line for each entry

  • Identify five local businesses or employers for outreach and write a one-sentence pitch for each

  • Design a resident referral program including reward structure, tracking method, and fair housing safeguards

  • Write three unit listing descriptions optimized for search while staying compliant with advertising rules

Your checkpoint

A 30-day marketing calendar plus three completed listing descriptions

Week 6

Resident Relations and Retention

  • Map every resident touchpoint from application through renewal and flag the two highest-risk drop-off points

  • Build a 30-60-90 day new-resident onboarding sequence with a specific contact at each interval

  • Script a renewal conversation that opens with value delivered before discussing rent

  • Select five retention metrics and state the target threshold for each

Your checkpoint

One-page resident retention playbook with onboarding sequence, renewal script, and five metrics

Week 7

Professional Communication and Customer Service

  • Apply telephone, email, and in-person etiquette standards to five scenarios and note the response-time expectation for each

  • Write de-escalation steps for an angry resident and rehearse them on a recorded call

  • Draft ten reusable message templates covering inquiry, application status, maintenance, complaint, and renewal

  • Adapt two templates for accessibility needs and limited-English proficiency

Your checkpoint

Ten-message template library plus one recorded and self-scored practice call with written critique

Week 8

Leasing and Sales Fundamentals & Marketing and Community Outreach & Resident Relations and Retention & Fair Housing and Legal Compliance & Professional Communication and Customer Service

  • Take a full-length timed practice exam under test-day conditions with no notes

  • Rank all five domains by practice-exam accuracy and spend remaining hours only on the bottom two

  • Rewrite personal cue cards for every item missed twice across the eight weeks

  • Rehearse the exam-day routine: pacing per question, flagging strategy, and review pass

Your checkpoint

A timed 100-question practice exam scored at 85% or higher plus a completed error log categorized by domain

Milestones

Week 2: Score 80% or higher on a self-written 20-question leasing fundamentals quiz without notes

Week 4: Score 85% or higher on the 40-question mixed Domain 1 and 4 set, with no fair housing item missed twice

Week 6: Produce both the marketing calendar and retention playbook and explain how the referral program stays fair-housing compliant

Week 8: Score 85% or higher on the timed 100-question practice exam, with no domain below 75%